Freelance Communications Specialists in LondonFreelance Communications Specialists in London
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Zara Makinta's avatar
Zara Makinta
London, UK
Brand, Strategy & Growth Partner for scaling businesses
New to Contra
Brand, Strategy & Growth Partner for scaling businesses
Cover image for Impact Events, Communications & Funding
Impact Events, Communications & Funding Strategy Objective Increase visibility, stakeholder engagement and funding for a community-focused organisation, while strengthening brand positioning and credibility. Approach -Planned and delivered high-impact events from concept to execution -Developed communications and social media strategy to drive awareness and engagement -Created all supporting assets and promotional materials -Led stakeholder engagement to attract high-profile attendees -Designed crowdfunding initiatives and supported bid writing -Strengthened overall brand positioning and public presence Key Deliverables -Event strategy and execution plan -Communications and social media strategy -Campaign assets and promotional materials -Stakeholder engagement approach -Crowdfunding initiatives and funding bids Impact -Secured over £500,000 through bids and funding initiatives -Attracted politicians, community leaders and key stakeholders -Increased visibility, engagement and community reach -Contributed to national recognition, including the Prince of Wales Award Note Due to client confidentiality and NDAs, specific materials and internal strategies are not disclosed.
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21
Cover image for Luxury Brand Repositioning & Growth
Luxury Brand Repositioning & Growth Strategy Overview A jewellery brand with strong product quality was underperforming due to unclear positioning, low brand perception, and lack of targeted customer strategy. Objective -Reposition the brand as a premium luxury offering -Attract a higher-value customer base -Increase sales and brand visibility -Enable sustainable price growth Approach 1. Brand Repositioning -Redefined brand identity, tone, and visual direction -Shifted positioning from generic retail to luxury market 2. Audience & Market Strategy -Identified ideal customer profile and purchasing behaviour -Developed targeted messaging aligned with premium buyers 3. Growth & Engagement Strategy -Designed a new social media and content strategy -Introduced consistent brand storytelling and visual alignment 4. Customer Retention Focus -Built engagement approach to increase repeat customers -Strengthened brand loyalty through experience-led positioning Key Deliverables -Brand repositioning strategy -Visual and messaging direction -Social media and content strategy -Audience targeting framework -Customer engagement approach Impact -Significant increase in sales following repositioning -Successful transition to a higher price point -Improved brand perception and customer quality -Features in major publications including Vogue and Vanity Fair
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23
Cover image for Startup Brand Strategy & Funding
Startup Brand Strategy & Funding Enablement Objective Build a strong brand, clear positioning and compelling investor narrative to support funding success and long-term growth. Approach -Defined brand identity, story and unique value proposition -Developed a funding-ready business plan aligned with grant criteria -Identified and shortlisted relevant funding opportunities -Guided investor pitching and positioning -Trained founders on how to clearly communicate value and differentiate in competitive markets Key Deliverables -Brand positioning and messaging framework -Unique value proposition (USP) -Business plan and funding documentation -Investor pitch guidance and positioning strategy -Funding opportunity mapping Impact -Contributed to securing over £200,000 in grant funding -Improved investor readiness and clarity of proposition -Strengthened positioning and long-term growth potential Note Due to client confidentiality and NDAs, specific documents and funding materials are not disclosed.
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21
Cover image for Building a Scalable Education Partnership
Building a Scalable Education Partnership Model Driving £500k+ in Revenue Overview This project focused on designing and scaling a strategic partnership model within the education sector to create apprenticeship pathways while driving commercial growth. The objective was to align educational institutions with a technology provider in a way that delivered long-term value for both parties, rather than a one-off transactional relationship. The Challenge Education institutions often face barriers when adopting new technologies, including cost, integration, and demonstrating long-term value. At the same time, traditional sales approaches were not sufficient to drive adoption at scale. A more strategic, partnership-led model was required to: Create meaningful value for institutions Support skills development through apprenticeships Enable sustainable commercial growth Approach I designed a partnership framework that aligned commercial, educational, and operational value. This included: -Structuring partnerships around apprenticeship opportunities, creating a clear and compelling entry point for institutions -Positioning the offering as a long-term capability investment, not just a product sale -Designing a repeatable partnership model that could be adapted across multiple institutions -Tailoring each partnership to reflect the specific priorities and decision-making structures of each organisation Execution The model was initially implemented with Manchester College, where we: -Established apprenticeship pathways linked to immersive technology -Delivered a VR training environment, including hardware, learning modules, and accreditation -Created a structured framework that balanced institutional needs with commercial outcomes Following this, I refined and extended the model to: -Regent’s College London -Loughborough University -Each partnership was adapted to suit the institution while maintaining a consistent underlying structure, enabling scalability without losing relevance. Impact -Contributed to over £500,000 in VR system sales across partner institutions -Established long-term strategic partnerships rather than one-off transactions -Created a repeatable model for future education partnerships -Strengthened positioning within the education sector through value-led collaboration Additional Notes Due to client confidentiality and NDAs, detailed internal strategies and commercial agreements cannot be shared. This portfolio reflects my approach, structure, and key outcomes.
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Communications Specialist(1)
Nayma Arefin's avatar
Nayma Arefin
London, UK
Experienced Customer Support, Marketer, Sales
Experienced Customer Support, Marketer, Sales
Cover image for Communications Officer
Communications Officer
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15
Cover image for VivaNation
VivaNation
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19
Cover image for Grameenphone
Grameenphone
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17
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Communications Specialist(1)
Victoria Parkey's avatar
Victoria Parkey
London, UK
Music, arts, wellness and culture specialist
Music, arts, wellness and culture specialist
Cover image for Arist management and strategy
Arist management and strategy
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0
Cover image for a softer space
a softer space
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1
Cover image for Event curation
Event curation
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1
Cover image for Publicist
Publicist
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2
Communications Specialist(1)
Lucie Martin's avatar
Lucie Martin
London, UK
Hi, I am a creative content developer and project manager.
New to Contra
Hi, I am a creative content developer and project manager.
Cover image for Tender pitch for Dufry (duty
Tender pitch for Dufry (duty free proposal for Melbourne Airport)
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28
Cover image for Artwork project management for itsu
Artwork project management for itsu
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27
Cover image for Creative development for Smiths 'Sharesave'
Creative development for Smiths 'Sharesave'
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26
Cover image for Creative Content Portfolio
Creative Content Portfolio
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1
Communications Specialist(1)
G G's avatar
G G
London, UK
Content editor/creator and creative consultant
Content editor/creator and creative consultant
Cover image for I-D magazine freelance video editor
I-D magazine freelance video editor
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9
Cover image for Social Media Strategy
Social Media Strategy
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18
Cover image for IGTV/Reels content edit for Marina Testino
IGTV/Reels content edit for Marina Testino
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28
Cover image for Namacheko Brand identity and Marketing consultancy
Namacheko Brand identity and Marketing consultancy
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9
Communications Specialist(1)
ore Ilori's avatar
ore Ilori
London, UK
Content strategist with a keen eye for detail
Content strategist with a keen eye for detail
Cover image for Comprehensive Marketing Consultation for Legal firm
Comprehensive Marketing Consultation for Legal firm
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2
Cover image for Content Marketing Strategy to Boost Brand Presence
Content Marketing Strategy to Boost Brand Presence
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2
Cover image for Post COVID-19: Preparing Organisations for the New Normal
Post COVID-19: Preparing Organisations for the New Normal
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5
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Communications Specialist(2)
Nova Hart's avatar
Nova Hart
Croydon, UK
Executive ghostwriting for sharp, modern leaders
Executive ghostwriting for sharp, modern leaders
Cover image for Inclusive Comms Audit & Rewrite for a UK Legal Tech Firm
Inclusive Comms Audit & Rewrite for a UK Legal Tech Firm
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5
Cover image for Internal Messaging Pack for Org Restructure
Internal Messaging Pack for Org Restructure
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3
Cover image for Ghostwritten LinkedIn Series for a VC-Backed Fintech CEO
Ghostwritten LinkedIn Series for a VC-Backed Fintech CEO
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5
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Communications Specialist(3)