Content Marketing Strategy to Boost Brand Presence

Communications Specialist

Content Writer

Social Media Manager

As Communications Team Lead at TEMPLARS (July 2021 – April 2024), I implemented a content marketing strategy that drove significant brand growth and engagement:

Boosted Social Media Presence:

Crafted an integrated social media strategy that increased LinkedIn visibility by 86%, Twitter growth by 75%, and scaled Instagram from 0 to about 3000 followers in just 8 months all organically.

Data-Driven Content Creation:

Led as Creative Director, utilizing data analysis to produce engaging digital content that resonated with target audiences, significantly enhancing brand visibility.

Launched Legal Tech Product ‘DocuTrove’:

Successfully launched DocuTrove, leveraging user behavior data to drive targeted campaigns, increasing both user engagement and client acquisition.

Optimized Content Engagement through Analytics:

Achieved a 30% lift in content engagement by analyzing performance data and refining digital strategies to deliver highly targeted content to the right audience.

This strategy amplified the firm's digital footprint, driving sustained engagement and solidifying its industry influence.