The campaign centered around the launch of Chloé’s second London boutique at New Bond Street.

This project culminated in the creation of "The Full English" campaign, a captivating film directed by Sophie Edelstein. The film celebrates the quintessential London look through the lens of four free-spirited Chloé girls enjoying a traditional English breakfast. In collaboration with Semaine, the campaign features the artistic talents of Christabel Macgreevy, the captivating presence of actress and model Anna Brewster, the soulful voice of singer Izzy Bizu, and the fashion-forward style of blogger Camille Charrière.

Through this collaboration, Chloé captured the essence of London's dynamic spirit while showcasing its own timeless elegance and sophistication.