Projects using LinkedIn Sales Navigator in London
Projects using LinkedIn Sales Navigator in London
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Tom Cheung
GTM strategy targeting enterprise accounts for a Digital Bank
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Fabio Smiraglia
Two B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategy across four pillars: SMART goal-setting aligned to the B2B funnel, profile-as-landing-page optimisation for C-suite executives, structured content using the 3-2-1 model (3 informative, 2 culture, 1 promotional), and integrated social selling using Sales Navigator, customised InMail, LinkedIn articles, and LinkedIn Live events. Results: 40% increase in demo requests. 30% more qualified leads. 35% rise in content engagement. 25% lift in engagement among senior decision-makers.
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66
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Shaiqua Gaspar
Head of Research at Falcon River
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Shaiqua Gaspar
Lead Generation VA
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