Two B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategyTwo B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategy
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Two B2B clients were treating LinkedIn as a passive channel. I developed a comprehensive strategy across four pillars: SMART goal-setting aligned to the B2B funnel, profile-as-landing-page optimisation for C-suite executives, structured content using the 3-2-1 model (3 informative, 2 culture, 1 promotional), and integrated social selling using Sales Navigator, customised InMail, LinkedIn articles, and LinkedIn Live events.
Results: 40% increase in demo requests. 30% more qualified leads. 35% rise in content engagement. 25% lift in engagement among senior decision-makers.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started