Content Strategy Projects in LondonContent Strategy Projects in London
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Cover image for Rebranding & Website Design Brief: Trimax
Rebranding & Website Design Brief: Trimax served two distinct audiences: employers and candidates but the previous brand and website lacked clear differentiation between them. The challenge was to create a visual identity and digital experience that could better guide users while maintaining a cohesive and recognizable brand. Approach: The rebrand leveraged color as a functional design tool rather than a purely aesthetic element. Distinct color identities were assigned to employers and candidates, creating clearer audience pathways and stronger content hierarchy. This strategy was carried through into the website redesign, where the visual system informed navigation, user journeys, and content organization. Supporting accent and neutral tones ensured consistency and scalability across both digital and marketing touchpoints. Impact: - Improved clarity between employer and candidate communications. - Created more intuitive user journeys through the redesigned website. - Strengthened visual hierarchy and content organization across digital touchpoints. - Transformed color from a branding element into a navigation and communication tool.
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Cover image for Advising Global E-Learning Platform on scoping out multiling...
Advising Global E-Learning Platform on scoping out multilingual translation tender text & AV content to achieve best use of the budget though a hybrid of AI and Human. A global e-learning provider approached for guidance on how to scope out a large-scale localisation project involving both textual and audiovisual content in order to minimise the cost. They needed to prepare accurate specifications and RFQs for translation vendors so I analysed their entire content library — training modules, UI strings, voice-over scripts, and video materials — and mapped out the optimal tender specification in order to identify where automation & AI such as Veed & Smartcat could safely reduce costs, and where human linguistic and cultural input remained essential. 🚀 Delivered complete localisation scope & budget framework for an RFP
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Cover image for European fintech clients needed agile
European fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French. Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets.
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