How do you turn a brand mascot into a visual system people actually remember?
🐆 Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
Same identity, different emotion.
Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨
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Rhyen Lab: Brand Identity & Packaging for a Skincare Brand
Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.
I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.
The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.
Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction
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