Projects using Canva in LisbonProjects using Canva in LisbonI didn’t expect this project to become less about products and more about assumptions.
The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation.
But quite early in the work, that framing started to feel too narrow for what was actually going on in the category.
Most brands are already clear on a functional level. People understand protein, creatine, recovery, performance. There isn’t much confusion there.
The more interesting question became what those products sit inside, not what they contain.
Training is a repeated behaviour, not a one-time decision. And over time, that repetition starts to shape identity in a way that individual product claims don’t fully capture.
That shifted the work away from product messaging and towards something more structural: how meaning is created through use, not description.
I put the full breakdown together here: https://1drv.ms/b/c/a88697ce8a50923a/IQDvWXdNo1aRR5cDO0pDJtnNARyhanwYCriAuItT0eX52Vw?e=mgq5wA Streak wanted a platform where fans could connect with local sports players, follow athletes they already care about, and discover new talent early. Fans could also buy NFTs tied to the athletes they support, so backing someone actually meant something.
I started by studying the client's existing app and mapping out product requirements before designing anything. From there came research, analysis, and low fidelity wireframes shared with the client to make sure we were aligned. Once that was locked, I moved into high fidelity concepts with prototyping, navigation, and micro interactions.
The visual direction is dark and moody with fluorescent accents, built on Graphik with a black and white base palette so the athlete photography carries all the energy. I designed the marketing website and the mobile app together, covering athlete profiles, fan community feeds, live streaming, and exclusive access to collectibles.
#ProductDesign #UIUX #Web3 #NFT #MobileAppDesign #WebDesign #SportsTech #DarkUI 
