Hey! I just made a new Framer template for people in the fashion industry. It’s called Bold Editorial.
The homepage is your work, full screen, flashing from one picture to the next, so visitors see what you do the second they land. Around it is a clean editorial look with bold type that keeps the attention on the pictures.
Everything runs on the Framer CMS and it’s fully customizable, so you can add projects, swap the colours and fonts, and make it yours without touching code.
Available on the Framer Marketplace and here:
https://supercliche.com/products/bold-editorial
Comment 🖤 and I’ll send you a 25% discount code in your DMs.
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I managed Google Ads for W.A.H., a veterinary practice with a reasonable advertising budget but an early challenge: reaching the audience that would engage with the practice and generate more calls and form leads.
Rather than rely on additional spend, I worked on keyword coverage, performance-based pruning, and audience and location targeting. I reviewed search trends to identify promising keywords that were missing from the campaign, paused underperformers against monthly ad-group benchmarks, and refined the search radius.
For February 19, 2025–August 17, 2026, Google Ads recorded 253 conversions from CA$9,354.96 in advertising spend, equivalent to CA$36.98 per recorded conversion. The clearest pattern in my analysis was the contribution from keywords that explicitly named the local area: they accounted for 52.4% of conversion credits while using 22.3% of keyword spend.
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I’ve been working on a conceptual project focused on building a clear and consistent brand strategy for a Pilates studio in a highly competitive market.
The goal was to explore how a brand can stand out beyond trends, combining strong positioning, intentional communication, and content that connects with the right audience.
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Clinic: tracking you can trust
Google Ads was optimizing toward form submissions, and nobody knew which leads became patients. I set up click IDs going into the CRM and back into Google Ads as offline conversions, then compared GA4 and CRM data in SQL. The real conversion rate of paid traffic was 9.4%, about six times higher than the 1.5% the platform showed. That changed which campaigns we scaled, and bidding started learning from real patients instead of form events.
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