As a paid media manager, I plan and run advertising campaigns to increase brand awareness and drive sales. I set budgets, create ads, target demographics and optimize performance through data driven decisions while working closely with the marketing team.
Develop and execute paid media campaigns across various platforms (e.g. Google Ads, Meta Ads, TikTok ads…)
Set campaign goals and objectives, and create strategies to achieve them
Continuously monitor and analyze campaign performance, making adjustments as needed
Collaborate with cross-functional teams, including creative, analytics, and product teams the success of content
Manage and optimize budget for campaigns
Create and deliver detailed reports on campaign performance
