Efficiency + Essence.
Huge thanks to Jan Jorgensen for the kind words! We worked together to synthesize her brand’s vision into a high-converting marketing funnel. I pride myself on not just doing the work, but truly 'getting' the project from day one.
Looking for a partner for your next digital marketing or project development sprint?
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"When you're building a business, you aren't just investing in technology, you're investing in people."
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Nicole said this to me last week, and it stuck.
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We've worked together on two of her brands:
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North Star Incentives, moving from Squarespace to WordPress.
North Star Intentions, moving to Kajabi.
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Two very different projects. Two very different platforms.
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But looking back, the tech was the easy part.
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What made it work was the trust. Being able to talk openly about what wasn't working, make decisions together, and fix things without anyone getting defensive.
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That's rare, and I don't take it for granted.
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Thank you, Nicole White (https://www.linkedin.com/in/nicoleameln/) e. For the kind words, and for being the kind of client who makes the work better.
Manual setup
Wrong access
Missed steps
Delayed onboarding
That’s where trust dies.
We built alarmgrowth.ai (http://alarmgrowth.ai) and fixed this.
Three plans.
Three different backend flows.
Zero humans touching setup.
Purchase → automation fires
Sub-account created
User added
Correct snapshot loaded
Everything drops in clean
No Slack pings.
No “give us 24–48 hours.”
No excuses.
If you’re still onboarding clients manually while selling multiple plans, you’re building on friction.
Watch the backend.
This is how scalable delivery actually looks.
👇
#GoHighLevel
#AutomationSystems
#zapier
#SaaSBuild
#BackendMatters
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HealthCoach – Kajabi Wellness Website
The Brief
HealthCoach needed a site that felt calm, motivating, and real. Not aggressive. Not salesy. A place where people feel safe starting their wellness journey.
The Direction
Warm yellow tones, natural imagery, and plenty of breathing room. The layout flows gently. Hero inspiration first, then programs, then trust. Nothing rushed. Everything intentional.
The Build
Built in Kajabi using native sections for courses, blogs, email capture, and program showcases. Mobile-first and easy for the client to update without touching design.
The Impact
The site feels human. Approachable. It invites people in instead of pushing them. Perfect for converting readers into subscribers and long-term clients.
Turned a “dead” funnel into $2,700 in just 3 days
without changing the offer.
The funnel looked fine…
But it wasn’t converting.
Here’s what we fixed, and why it worked:
🧠 UX clarity:
We restructured the entire journey to match how real users think.
🎯 CTA focus:
We didn’t just add buttons, we made them impossible to ignore.
🖼️ Visual hierarchy:
Your layout should guide the eyes.
We built a layout that goes: headline → trust → benefit → CTA.
That’s how you earn trust in 5 seconds.
🎨 Modern UI:
→ Clean design
→ Fast load
→ Consistent styling
→ Mobile-first build
→ Zero template vibes
📈 The result?
✅ $2,700 in sales in 3 days
✅ 3 booked calls in 48 hours
✅ Client said: “This is exactly what I was trying to explain, but better.”
No ad spend. No discount.
Just a smarter, smoother funnel that actually works.
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80% of your visitors decide in the first 5 seconds if they’ll stay or leave.
↳Your hero section decides whether you win a client, or lose them.
Here’s a real example from a client project 👇
Before:
❌ Vague headline, didn’t say who they help
❌ Background distracted from the message
❌ CTA visible, but no clear reason to click
❌ Looked okay… but didn’t build trust
After:
✅ Headline calls out B2B service providers directly
✅ Subheadline hits the “feast or famine” problem
✅ Added instant credibility (photos + 5-star rating)
✅ Dark mode design that makes CTA pop
✅ Structured hierarchy guiding the user naturally
The difference?
Visitors instantly know:
👉 Who you serve
👉 Why they should trust you
👉 What action to take next
That clarity = higher conversions.
And higher conversions = more revenue.