Projects in KerakatProjects in Kerakat🎬 UGC Ad Edit — Floki App | Waitress to Content Creator Story
Client: Floki (creator-business matchmaking app)
Role: Video Editor & Colorist
Brief: Turn raw iPhone and cinematic footage into a scroll-stopping UGC ad for Instagram Reels & TikTok — telling the story of Hila, a waitress who moonlights as a content creator.
What I delivered:
🎨 Color Correction — Graded from flat S-Log footage into a warm, cinematic look that still feels authentic and native to social media (not overly polished or "ad-like")
✂️ Editing & Pacing — Selected the strongest shots from hours of raw footage and cut them into a fast, dynamic montage that establishes character and story in seconds, with intentional pacing left open for a future voice-over
🔊 Sound Design — Layered modern, youthful background music that supports the story without competing with dialogue, with volume automation to duck music under the final talking segment
🎞️ Transitions — Designed a clean, natural transition from "work life" to "content creation life" using movement and matching cuts — no flashy templates, no generic effects
🗣️ Dialogue Sync & Cleanup — Isolated and cleaned the only synced-audio clip (her direct-to-camera CTA in Hebrew), reducing background noise while preserving natural vocal tone
The result: A UGC-style ad that feels real, moves fast, and clearly tells a story — waitress by day, creator by night, now bookable through Floki. Built for maximum watch-through on Reels & TikTok, without ever feeling like a "produced ad."
This project is a good example of how I approach UGC and social ad editing — prioritizing authenticity, clean storytelling, and platform-native pacing over heavy effects or generic templates.
Available for UGC ad edits, brand content, creator campaigns, and social-first video editing.
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#VideoEditor #UGCEditing #ContentCreator #VideoEditing #ColorGrading #SocialMediaAds #ReelsEditing #TikTokAds #FreelanceEditor #ContraFreelancer #UGCAds #BrandContent #VideoEditingServices #CreativeFreelancer #AdEditing #SoundDesign #ColorCorrection #ShortFormVideo #ContentEditing #FreelanceVideoEditor The best SEO company in NYC won’t win AI search with backlinks alone.
AI visibility is built on 8 foundations and missing just one can weaken everything above it.
Here’s what matters:
Crawler Access
If AI crawlers can’t reach your content, they can’t cite it.
Technical Health
Fast, clean, mobile-friendly pages make your content easier for machines to process.
Schema Markup
Structured data helps AI understand what your pages, products, organizations, and content actually represent.
Content Structure
Clear H1s, H2s, H3s, short paragraphs, and answer-first sections make information easier to extract.
Entity Authority
AI needs to understand that your brand is a real, recognizable entity — not just another website.
Original Data
Unique research, statistics, expert insights, and named authors give AI something worth citing.
Off-Site Footprint
Reddit, Quora, industry publications, reviews, and other third-party sources can strengthen the signals around your brand.
Freshness & Maintenance
Outdated content loses relevance. Your strongest pages need regular updates with current information.
The problem is that most businesses optimize only one or two of these.
They improve rankings.
Publish more blogs.
Build backlinks.
Then wonder why their competitors appear in ChatGPT, Gemini, or Perplexity.
The reality?
AI search rewards the entire ecosystem around your brand.
That means SEO is no longer just:
Keywords → Rankings → Traffic.
It is becoming:
Technical foundation → Structured content → Entity authority → Original information → Off-site trust → AI citations → Business visibility.
That’s the shift a best digital marketing company in NYC needs to understand.
You don't need to “hack” AI search.
You need to build a brand that AI can crawl, understand, verify, trust, and cite.
Which of these 8 foundations is weakest on your website right now? AlphaCtrl | Complete Brand Identity & Website Design
Building a brand is about much more than creating a logo—it's about designing a complete visual experience that communicates the brand's personality, values, and vision across every customer touchpoint.
For AlphaCtrl, I had the opportunity to work on a complete branding system, starting with the logo and extending it into a cohesive digital identity. The goal was to create a modern, premium, and technology-driven brand that reflects innovation, precision, and trust.
The visual identity was built around a clean and minimal design language with bold typography, balanced layouts, and a refined color palette. Every design decision was made to ensure consistency across all brand assets while maintaining a strong and memorable visual presence.
Alongside the branding, I designed a fully customized website with a modern dark theme to give the brand a premium and professional look. The interface focuses on clarity, usability, and user experience while maintaining a visually striking appearance. From wireframes and layout planning to high-fidelity UI screens, every page was carefully designed to create a seamless experience across desktop and mobile devices.
To strengthen the overall brand identity, I also designed supporting marketing materials and brand assets that maintain consistency throughout the entire ecosystem. Every element was created with scalability in mind, ensuring the brand remains recognizable across digital platforms, presentations, social media, and future marketing campaigns.
Project Highlights
• Complete Brand Identity Design
• Custom Logo Design
• Dark Theme Website UI/UX Design
• Responsive Website Layouts
• Brand Visual System
• Marketing & Graphic Design Assets
• Professional Mockup Presentations
• Developer-Friendly UI Design
This project reflects my passion for creating brands that don't just look beautiful but also communicate purpose, consistency, and professionalism. My focus is always on designing experiences that help businesses establish credibility, connect with their audience, and leave a lasting impression.
Tools Used:
Figma • Adobe XD • Adobe Illustrator • Adobe Photoshop • Adobe InDesign
#BrandIdentity #WebsiteDesign #UIDesign #UXDesign #Figma #AdobeXD #GraphicDesign #CreativeDirection #LogoDesign #Branding #Portfolio #WebDesign #DarkUI #AdobeCreativeSuite #Contra #DesignPortfolio 
