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β’ Aug 2
π¬ UGC Ad Edit β Floki App | Waitress to Content Creator Story
Client: Floki (creator-business matchmaking app)
Role: Video Editor & Colorist
Brief: Turn raw iPhone and cinematic footage into a scroll-stopping UGC ad for Instagram Reels & TikTok β telling the story of Hila, a waitress who moonlights as a content creator.
What I delivered:
π¨ Color Correction β Graded from flat S-Log footage into a warm, cinematic look that still feels authentic and native to social media (not overly polished or "ad-like")
βοΈ Editing & Pacing β Selected the strongest shots from hours of raw footage and cut them into a fast, dynamic montage that establishes character and story in seconds, with intentional pacing left open for a future voice-over
π Sound Design β Layered modern, youthful background music that supports the story without competing with dialogue, with volume automation to duck music under the final talking segment
ποΈ Transitions β Designed a clean, natural transition from "work life" to "content creation life" using movement and matching cuts β no flashy templates, no generic effects
π£οΈ Dialogue Sync & Cleanup β Isolated and cleaned the only synced-audio clip (her direct-to-camera CTA in Hebrew), reducing background noise while preserving natural vocal tone
The result: A UGC-style ad that feels real, moves fast, and clearly tells a story β waitress by day, creator by night, now bookable through Floki. Built for maximum watch-through on Reels & TikTok, without ever feeling like a "produced ad."
This project is a good example of how I approach UGC and social ad editing β prioritizing authenticity, clean storytelling, and platform-native pacing over heavy effects or generic templates.
Available for UGC ad edits, brand content, creator campaigns, and social-first video editing.
β
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