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🎬 UGC Ad Edit — Floki App | Waitress to Content Creator Story
Client: Floki (creator-business matchmaking app)
Role: Video Editor & Colorist
Brief: Turn raw iPhone and cinematic footage into a scroll-stopping UGC ad for Instagram Reels & TikTok — telling the story of Hila, a waitress who moonlights as a content creator.
What I delivered:
🎨 Color Correction — Graded from flat S-Log footage into a warm, cinematic look that still feels authentic and native to social media (not overly polished or "ad-like")
✂️ Editing & Pacing — Selected the strongest shots from hours of raw footage and cut them into a fast, dynamic montage that establishes character and story in seconds, with intentional pacing left open for a future voice-over
🔊 Sound Design — Layered modern, youthful background music that supports the story without competing with dialogue, with volume automation to duck music under the final talking segment
🎞️ Transitions — Designed a clean, natural transition from "work life" to "content creation life" using movement and matching cuts — no flashy templates, no generic effects
🗣️ Dialogue Sync & Cleanup — Isolated and cleaned the only synced-audio clip (her direct-to-camera CTA in Hebrew), reducing background noise while preserving natural vocal tone
The result: A UGC-style ad that feels real, moves fast, and clearly tells a story — waitress by day, creator by night, now bookable through Floki. Built for maximum watch-through on Reels & TikTok, without ever feeling like a "produced ad."
This project is a good example of how I approach UGC and social ad editing — prioritizing authenticity, clean storytelling, and platform-native pacing over heavy effects or generic templates.
Available for UGC ad edits, brand content, creator campaigns, and social-first video editing.
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#VideoEditor #UGCEditing #ContentCreator #VideoEditing #ColorGrading #SocialMediaAds #ReelsEditing #TikTokAds #FreelanceEditor #ContraFreelancer #UGCAds #BrandContent #VideoEditingServices #CreativeFreelancer #AdEditing #SoundDesign #ColorCorrection #ShortFormVideo #ContentEditing #FreelanceVideoEditor
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You’ve got to be kidding me with some of the scope of work to price on production job postings I’ve seen. I think fiverr and upwork have been so detrimental to clients living in reality about pricing high quality creative work that you see absolute highway robbery budgets for a shit ton of work.
Client: 20-40 short form edits a month (references are all super detailed edit work + motion gfx) and they want the average price of a video to be sub $100.
This isn’t the 1950s anymore ladies and gents where you’re filling a grocery cart for $15.
This is where Contra stands above every other job board platform because despite seeing some postings on here that are living in lalaland, it’s not fiverr where you actually have the majority of jobs being outsourced for literal dollars and driving down what the work is worth industry wide.
Either way though, you get what you pay for and there’s nobody doing work for these prices outputting consistent great quality which is why you see these same clients with ridiculous turnover and always looking for new editors
Some people are wild out there
Another recent edit with Splice that I had a lot of fun with. I loved creating this lofi vibe by combining 4k footage with vintage Sony Handycam b-roll. 🖤
Awesome