The One Messaging Mistake Every Coach Makes on Social Media
Every coach on Social Media makes the same mistake.
They write about themselves.
"I help busy professionals achieve optimal wellness through my proprietary 6-step framework."
Your ideal client scrolls past at the speed of apathy. Not because your service is rubbish. Because your messaging sounds like every other bio fed through a buzzword blender.
The fix? Stop announcing what you do. Start describing what they feel.
"You haven't had a proper lunch since Tuesday" hits harder than "I optimize nutrition for high performers."
What’s the worst coaching headline you’ve seen on LinkedIn? Drop it below.
DM me if your messaging needs a resurrection. Link in bio for the full autopsy.
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Social Content Strategy & Editorial Design
What I Did
I built a social media and content strategy for AUTONOMOUS, a robotics conference. I figured out what people wanted to hear about, then created and published content across platforms to get them excited about attending.
What I Can Do for You
I help you turn complex ideas into engaging social posts that get results. Need a content plan? A strategy to reach your audience? Full management for an event launch? I will handle it and make sure people actually care about what you are putting out there.
You can explore my work below:
https://sarataskeen.notion.site/Social-Content-Strategy-Editorial-Design-for-AUTONOMOUS-36704c1540678010902fe7822f6a3b85
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Building Myntra's Social Media Playbook from Scratch
As part of the founding two-person social media team at Myntra (2012), I co-developed India's first social media strategy for a fashion e-commerce brand — covering platform strategy, influencer engagement, community building , Customer Response Time Efficiency and created content pillars and strategic organic social media strategy and direction. The work won the Franchisee India Award for Best Use of Social Media & Communication Strategy.
Tags: Brand Strategy, Social Media, E-commerce, Fashion
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Pet Brand Website & Visual Design
I designed a complete visual concept for a modern pet-care brand, focusing on creating a friendly, trustworthy, and professional online presence.
The project included brand-focused visual design, website layout, feature sections, custom graphics, icons, and promotional visuals. I used a clean and modern design approach with consistent typography, colors, spacing, and visual elements to create a cohesive brand experience.
What I Worked On
🎨 Brand and logo concept design
🌐 Modern website/landing-page design
🐾 Pet-related graphics and illustrations
📱 Social media creatives and promotional designs
🛍️ Product and service presentation
💬 Customer support and service sections
📧 Email-support and communication concepts
📞 Call-support workflow presentation
📲 Social media escalation/support concepts
✨ High-quality marketing visuals for digital platforms
The goal was to create a design that feels professional, approachable, easy to navigate, and suitable for a growing brand.
I can also provide ongoing support after the design stage, including website updates, social media creatives, customer/email support, backend assistance, and brand-content creation.
Tools: Canva, website-building tools, and digital design platforms.
I’m available for similar projects involving logo design, website creation, social media design, brand creatives, customer support, and ongoing digital assistance.
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