Mercely's Ice Cream | Social Media Campaign
Mansi Gupta
Mercely’s Ice Cream — Social Media Campaign Design
Designed social media creatives for Mercely’s Ice Cream through an agency collaboration, focusing on product storytelling and audience engagement.
Overview
Designed a series of social media creatives for Mercely’s Ice Cream, creating a playful and vibrant visual identity for their digital presence. The campaign focused on highlighting product benefits, flavours, and brand personality through engaging compositions and bold visuals.
Objective
The goal was to create scroll-stopping Instagram creatives that communicated Mercely’s positioning as a fun yet health-conscious ice cream brand while maintaining consistency across different products and messages.
Design Direction
I developed a bright, energetic visual style using their bold colour combinations, expressive typography, product-focused compositions, and playful graphic elements to make the brand feel approachable and memorable.
Post 01 — Product Range Showcase
Showcases Mercely’s ice cream range and highlights key product benefits.
Post 02 — Ice Cream Choices Engagement
Encourages audience interaction while showcasing different ways to enjoy ice cream.
Post 03 — Product Campaign Highlight
Promotes Mercely’s ice cream bar through a fun and engaging campaign concept.
Post 04 — Health Benefit Communication
Highlights Mercely’s probiotic and prebiotic benefits through playful visuals.
Like this project
Posted Jul 1, 2026
Designed social media creatives for Mercely's Ice Cream to enhance brand identity.
