Kit Expert | Client Acquisition & Conversion Strategist
- $10k+
- Earned
- 3x
- Hired
- 5.0
- Rating
- 44
- Followers
Kit Expert | Client Acquisition & Conversion Strategist
UX-Focused Product, WordPress, Webflow & Framer Designer
- $1k+
- Earned
- 2x
- Hired
- 5.0
- Rating
- 36
- Followers
UX-Focused Product, WordPress, Webflow & Framer Designer
I am Product Designer
Ai gave me a purple gradient, a 👋, and a "Quick Actions" grid. Looks fine. Looks like every other app, too. Even the stats were made up ("18 kg CO₂ saved 🌱", sure, buddy).
My version looks plainer on purpose, because I kept catching things AI never would:
→ My nav and my home screen had the same 4 options. Looked complete, but made people choose twice.
→ A pre-filled "current location" sounds helpful until you remember nobody gave the app permission yet.
→ The "bus is late" screen. That's the moment someone is standing outside and stressed, so it matters more than the pretty one.
AI helped me a lot on this project. But it doesn't ride the bus, and it doesn't notice when a screen says "Welcome back to to Route Clear." That part is the job.
Swipe to see both versions 👉 Which one would you trust with your commute?
#UXDesign #ProductDesign #HumanCenteredDesign
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Multidisciplinary Creative 🔥
Multidisciplinary Creative 🔥
Strategic UI/UX Designer Delivering High-Impact Results
Strategic UI/UX Designer Delivering High-Impact Results
Web & Visual Designer | Figma, Branding, Illustrated Maps
Web & Visual Designer | Figma, Branding, Illustrated Maps
Product Designer specializing in AI tools that balance intel
Product Designer specializing in AI tools that balance intel
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Product Designer, 3+ years on complex end to end systems
Product Designer, 3+ years on complex end to end systems
Increasing App Engagement by Simplifying Trip Planning and Ticketing for Metrolink Riders
Metrolink’s mobile app is a key way riders buy tickets—but many found it confusing, limited, and frustrating to use. Important tasks like choosing the right ticket, finding routes, and tracking trains weren’t clear or fully supported, leading to wasted time, mistakes, and lower app usage.
As the sole designer, I led a 3-month redesign focused on making the app more useful beyond just ticket purchasing. I clarified complex ticket information, simplified the buying process, and introduced key features like route recommendations, train tracking, and schedule checking—all designed to help users plan their trips with confidence.
After two rounds of user testing and iteration, user satisfaction significantly improved. The likelihood of users returning to the app increased by 37%, and overall experience ratings became more positive. This project demonstrated how clearer content, better structure, and the right feature set can turn a frustrating tool into one riders actually want to use.
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Reducing project rejections by making property submissions easier in the L.A. TDM Calculator
Getting a real estate project approved by the City of Los Angeles involves navigating detailed requirements, and even small mistakes can lead to delays or rejection. The L.A. TDM Calculator was built to help developers meet those requirements, but a key part of the experience wasn’t keeping up with how projects actually work in the real world.
Most projects include multiple properties, each with its own ID number. The tool, however, only allowed users to enter one. This mismatch created confusion, caused errors, and ultimately led to valid projects being rejected.
This project focused on closing that gap, making it easier for users to enter the right information the first time, so they could move forward with confidence.
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From demo to decision: redesigning the insights dashboard for our flagship product.
Transformed a high-stakes dashboard that was struggling to serve both sales prospects and existing clients into a flexible, self-serve experience. Designed for a spectrum of users, from first-time evaluators to power users to executive stakeholders while balancing usability, analytical depth, and storytelling.
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