Creative Direction, Graphic Design, Digital Advertising

Old Dominion University, located in the City of Norfolk, Virginia, is a dynamic public research institution that serves its students and enriches the Commonwealth of Virginia, the nation and the world through rigorous academic programs, strategic partnerships, and active civic engagement.

Old Dominion University needed a banner ad campaign and landing page designed to target busy professionals and those in the military who were looking to advance their careers while maintaining their full time careers or deployed overseas.

Over 80 ad design varieties were created and 4 unique landing page mock-ups were designed for a 5 month ad campaign. The banner ads and landing pages increased new students sign ups by 64% over the 5 month life of the campaign.