Moonlight Therapeutics — a brand working to help people with allergies, needed a brand. Using the central image of the moon reflecting a path of light on the water's surface, this brand aims to be both serious and friendly—innovative, trustworthy, and approachable.
Let me know how I did!
2
466
I realized I could post some of my illustrations as well, though it's a bit embarrassing since 99% of what I draw is fan art. This is a piece I did for a fanzine, a collaborative project with multiple artists and writers coming together.
This piece depicts four characters from Mihoyo's game, Genshin Impact. No AI used here ;)
22
621
Branding for Mova, a mobile fitness app.
4
551
Say hello to Magn8. Our formula is scientifically crafted to support your body's repair process, helping you recharge faster.
Portable, potent, and made for your momentum. The next level of recovery is here.
Entry for @branding.source & @designerbriefs!
Sometimes you get so busy that you forget to keep updating your peeps on what you're up to!
Recently wrote words for NC Living Magazine about Gorges State Park - this one was super fun to dig into and write up!
https://issuu.com/silvercreekrealestategroup/docs/nc_living_magazine_-_early_spring_2026/60
So a little bit surreal here. I got to talk to Joel Goldberg, a guy I have always admired, about Lefty Media Co (https://www.linkedin.com/company/leftymediaco/), old-man wood bat baseball, Children's Mercy (https://www.linkedin.com/company/childrensmercy/), and breaking a Guinness World Record for the longest marathon baseball game, 100 hours and 1 minute with 60 amazing men and women. These are moments you savor and do not take for granted.
Thank you, Joel Goldberg (https://www.linkedin.com/in/joelgoldbergkc/), for having me on. What a privilege it is and I had so much fun talking to you!
https://youtu.be/Bu9I3fXOL2Y?si=JfEcJ-2-1005ztZt
2
225
A few of you asked what Lefty Media Co actually does. Here it is without the jargon.
You know how you used to Google "best web designer near me"? People are not doing that as much anymore. They ask ChatGPT, or Perplexity, or Claude. And the AI hands them a short list of names.
Two things decide whether you're on that list.
First, does the AI even know you exist? That's the structural side. If your site isn't built so a machine can actually read who you are, what you do, and who you serve, you're invisible before the conversation even starts. The industry calls that GEO. Think of it as being findable in the new front door.
Second, when someone asks "who's the best," does the AI pick YOU? That's the part I care about most. I call it Pick Rate. Being known just gets you in the door. Being chosen is the whole game, and it comes down to whether the internet trusts you: reviews, earned mentions, the kind of third-party proof that says you're the one.
Here's the honest part nobody says out loud. Even Nike only gets named about 23% of the time when people ask AI for the best shoes. Nobody is at 100%. So this isn't a magic trick that makes you the only answer. It's making sure you're in the room when the question gets asked, instead of watching the AI hand your customer to somebody else.
And none of it is a set-it-and-forget-it button. There's a human on it every day, reading what the AI is actually saying about you and adjusting. That's the part the software can't do alone.
That's the work. It sits on top of your SEO, it doesn't replace it. Google still matters. This is just the layer for the room everybody's walking into now.
Your brand deserves visuals that speak — I create that.
Your brand deserves visuals that speak — I create that.
Branding is everything! AI is great but it doesn't have that natural touch. Let brand designers design. A full logo suite for the up and coming Creative Impact nonprofit. 🩵🌎
1
79
Creating Notion Dashboards that actually matter - a functional notion dashboard for your business that tracks the progress of each quarter and the tasks within that quarter. Let's get more productive with systems proven to work.🙌
1
102
Designed a full Procreate event package for a sorority Homecoming, including flyers, banners, and program templates. Focused on bold colors, cohesive branding, and eye-catching layouts to elevate the celebration—ready for print or social media sharing.
1
115
Bring your Halloween vision to life with bold design! 🕸️ I create striking Canva flyers that stand out for your event, sale, or party — featuring custom graphics, clean layouts, and spooky-fun details. Perfect for print or digital use!