Freelance Social Media Strategists in HoustonFreelance Social Media Strategists in Houston
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Jazmine Farmer's avatar
Jazmine Farmer
Houston, USA
Scaling 7–8 Fig DTC Brands as a Creative & Social Strategist
Scaling 7–8 Fig DTC Brands as a Creative & Social Strategist
Cover image for There’s nothing better than when a concept feels like it cou...
There’s nothing better than when a concept feels like it could’ve come straight from your group chat, that’s when you know it’ll hit. 🤌🏾 For this beauty brand, I built the concept, script, and shot list around the everyday struggle of making your wash day last longer and the creator I sourced ABSOLUTELY nailed the delivery. Here’s the breakdown ⤵️ 🪝 “Put a finger down” hook to tap into a familiar TikTok trend 💭 Storytelling built around frustration → relief → transformation ✨ Product hero moment that actually shows results (no residue, no dryness) 💬 Social proof baked in through 5-star reviews 🎶 Clean transitions + upbeat pacing to keep it scroll-friendly Proof that good creative doesn’t need over complication. 🙂‍↕️
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Cover image for Sometimes the best strategy is showing how a product solves ...
Sometimes the best strategy is showing how a product solves a problem instead of telling people it does. For this home brand, I built the concept, script, and shot list around one simple truth: everyone’s been personally victimized by “easy assembly” furniture 😅 and the creator I sourced brought it to life perfectly. Here’s how we turned that into a story worth watching ⤵️ 🧠 Started with a conversational “be honest…” hook to instantly pull viewers in 🔩 Used humor + chaos (allen keys + leftover screws) to build empathy fast ⚙️ Introduced the hero: one-click, no-tools assembly aka the payoff moment 🌎 Layered in brand values like sustainability + design versatility 💬 Closed with social proof and a clean product reveal that earned the CTA Strategic storytelling that feels human and converts. 🙇🏽‍♀️
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Cover image for One of my fav parts of blending Creative Strategy w/ UGC is ...
One of my fav parts of blending Creative Strategy w/ UGC is knowing how to script in a way that actually resonates For this finance client, the goal was to make financial planning feel human + worth acting on Here’s how I approached it ⤵️ 🪝 Triple hook to stop the scroll (text, visual, verbal) 💰 Simplified the “money talk” so it felt clear, not overwhelming ☕️ Relatability Factor: iced lattes + eating out > vague “spending problems” ⭐️ Social Proof: TrustPilot reviews to back it up 🔚 Strong CTA, reinforced w/ on-screen text 🎶 Paired w/ music + pacing that kept the viewer engaged Simple, but strategic 🙇🏽‍♀️
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Social Media Strategist(2)