Freelancers using Typeform in Germany
Freelancers using Typeform in Germany
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Natalie Becker
Germany
Funnel System Setup & Testing Online Events, Full User Flows
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Funnel System Setup & Testing Online Events, Full User Flows
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I went through a full purchase flow just recently before our webinar launch — sales page, checkout, upsell, emails, the whole flow. At first glance, nothing looked off. But going through it like an actual user, a few things started to surface. In one path, the upsell linked to the wrong offer. In another, the welcome email never arrived. Access only worked because I used the password reset option — otherwise, nothing happened. These were the kinds of issues that started to surface. What I notice quite often in funnels is this: everything works in isolation, but the transitions between systems are where things actually break. And no one really sees it, because most tests follow the expected path, and most testers are part of the bubble in which the flow was originally created. This is often where it helps to have someone outside the original setup, with an eye for UX, flow logic and the smaller details that tend to be overlooked. That’s usually where QA becomes less about checking things and more about understanding how the system actually behaves under slightly different conditions. Not perfect conditions, just ordinary ones. I’d be curious how you currently approach testing your purchase or access flows.
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Automated YouTube Content Ideas Intake (Typeform → Slack Canvas) Overview: Designed and implemented an automated content intake system for the YouTube Content Ideas use-case. New submissions are instantly structured, centralized, and made accessible to the team inside Slack Canvas — without any manual processing. The Challenge: Content ideas were collected via Typeform but handled through a manual workflow: - CSV export from Typeform - Import into Excel - Manual formatting and structuring - File storage and retrieval - Recurring task to ensure updates This created a repetitive, error-prone process tied to a single responsible person and limited real-time visibility for the team. The Solution: - Built a Zapier-based automation that connects Typeform with Slack Canvas and introduces a structured, low-maintenance system: - Every new submission is automatically captured and processed - Data is formatted into a consistent structure - Entries are appended directly into Slack Canvas - A scheduled notification keeps the team aligned without constant interruptions Zap Architecture (Technical Setup): Trigger: Typeform → New Entry Step 1 – Data Processing (Zapier Formatter): - Clean and normalize inputs (text fields, formatting) - Combine relevant fields into structured sections - Optional: timestamp formatting for readability Step 2 – Content Structuring: - Build a consistent entry format (e.g. idea title, description, target audience) - Prepare output for Slack Canvas (clean text blocks) Step 3 – Slack Integration: - Action: Append content to Slack Canvas - Placement within predefined section (e.g. “New Ideas”) - Ensures continuous, chronological documentation Step 4 – Scheduled Notification (Zapier Schedule): - Trigger: Every 3rd Monday - Action: Send message to Slack channel with Canvas link - Purpose: Batch visibility instead of constant notifications Key Features: - Fully automated end-to-end workflow - Structured and centralized idea repository - Asynchronous team visibility without notification overload - Clean, consistent formatting of all entries - Reliable system independent of individuals Results & Impact: - Removed all manual data handling steps - Reduced operational overhead and cognitive load - Eliminated single-point-of-failure risk - Increased transparency and accessibility of content ideas - Established a scalable system for ongoing content collection Tools Used: Typeform · Zapier · Slack Canvas
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QA-Driven Testing of Purchase, Access & Email Automation Flows This work involved QA-driven testing and validation of complete digital purchase and access flows for online products and summit-related offers. The scope covered functional verification of the full user journey — from checkout to post-purchase access — with a focus on system reliability, logical consistency, edge cases, and real user behavior. Key responsibilities included: - End-to-end testing of purchase flows (products, add-ons, upsells, all possible paths) - Verification of checkout behavior, pricing logic, and product availability - Validation of redirects, thank-you pages, and upsell sequences - Testing of post-purchase access logic (email delivery, member area access, product unlocks) - QA checks of email automation systems (tags, lists, sequences) - Validation of form logic and embedded workflows (e.g. Typeform) - Re-testing after implemented fixes to ensure stable behavior Testing was performed with a strict QA mindset, focusing on functional correctness and system behavior — not on visual design, UX/UI, or business strategy. Service Output: Documented QA findings and a validated purchase & access flow, including minor fixes where feasible. Scope boundary: This work concludes with documented QA validation and implemented minor fixes. Ongoing optimization, redesign, or long-term system responsibility are excluded.
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Automated Crossposting System (Facebook → LinkedIn + Google Sheets Logging) Overview: Built an automated crossposting system for a social media use-case, where new posts from a Facebook business page are automatically published as LinkedIn text posts and simultaneously logged in Google Sheets. The system ensures consistent publishing, full transparency, and reliable tracking — without manual intervention. The Challenge: Crossposting content between platforms required repetitive manual work: - Switching between Facebook and LinkedIn - Copying and adapting post content - Publishing posts individually - Tracking whether posts were successfully published This created a time-consuming workflow and introduced uncertainty around completeness and consistency. The Solution: Developed a Zapier-based automation that handles publishing and logging in one continuous workflow: - New Facebook posts are automatically detected - Content is transformed into LinkedIn-compatible text posts - Posts are published on LinkedIn without manual input - Each execution is logged in Google Sheets for transparency and tracking Zap Architecture (Technical Setup): Trigger: - Facebook Pages → New Post Step 1 – Data Extraction & Preparation: - Extract post message, links, and metadata - Clean and normalize text for cross-platform use Step 2 – Content Transformation: - Adapt structure for LinkedIn (text-only format) - Handle formatting differences between platforms - Prepare final post payload Step 3 – LinkedIn Publishing: - Action: Create text post on LinkedIn profile - Ensure correct formatting and link handling Step 4 – Logging (Google Sheets): - Create new row with: - Post content - Included link - Timestamp - Execution status (success/error) Step 5 – Error Handling & Iteration: - Debugging via JSON inspection and payload validation - Iterative improvements to stabilize the workflow - AI-assisted troubleshooting to resolve edge cases faster Key Features: - Fully automated crossposting workflow - Platform-specific content transformation - Built-in tracking and documentation - Reliable error handling and validation - Transparent execution history Results & Impact: - Saved ~1 to 2 hours of manual work per week (4–8 posts) - Eliminated platform switching and repetitive publishing tasks - Reduced uncertainty around publishing status - Improved consistency across platforms - Created a reliable, scalable system for ongoing content distribution Tools Used: Facebook Pages · LinkedIn · Zapier · Google Sheets
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Oleg Stirbu
Munich, Germany
Lead Product Designer
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Lead Product Designer
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Foyl App
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Mobile App for trivago
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41
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