Jeferson Gonçalves's avatar
Jeferson Gonçalves
Garibaldi, Brazil
Crafting visual signaling systems for brands
New to Contra
Cover image for Divino is a tech retailer specializing in smartwatches and w...
Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine. We developed a minimalist visual system that balances the cold precision of technology with the warmth of human service: 1. The Symbol: A stylized halo that represents the "Divine" quality of the service. 2. The Human Application: On ID badges, the symbol interacts directly with the staff photos, placing a "halo" over them to highlight the human element behind the tech. 3. The Experience: A monochromatic, sleek palette that conveys luxury and modernity. The result is a sophisticated identity that elevates the act of buying technology from a transaction to a premium experience.
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Cover image for Ootopia is a Mexican brand specializing in luxury sunglasses...
Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place. The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by merging two core elements: 1. The Lens: Representing vision and the eyewear product itself. 2. The Reflection: The horizontal lines mimic the majestic sunlight reflecting on the sea waves, creating a rhythm of light and shadow. The result is a sophisticated, geometric wordmark that positions Ootopia as a premium player in the fashion market, capturing the essence of a sun-drenched paradise.
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Cover image for Korri© - Branding
Korri© - Branding
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Cover image for Vextro© - Visual Identity
Vextro© - Visual Identity
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Logo Designer(4)
Christian Macedo's avatar
Christian Macedo
Caxias do Sul - Galópolis, Brazil
Experienced Brand Designer with 12 Years Experience
Cover image for Orbyte
Orbyte
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Cover image for Atmosfera Viagens
Atmosfera Viagens
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Cover image for Toshi Crypto Wallet
Toshi Crypto Wallet
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Logo Designer(3)