Web Design Projects in FallbrookWeb Design Projects in FallbrookWarm Heart Senior Living - New Website for a Licensed Senior Care Home
Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them.
For this audience, the website had one job: earn trust fast enough that a family picks up the phone.
What I did:
Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact
Developed compassionate copy that emphasized safety, certified caregivers, and personalized care
Used warm brand tones and facility photography to create an immediate sense of home
Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility
Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews
Built a custom PHP plugin to automate global schema across the site
Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour.
Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
