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Jonathan Williams's avatar
Jonathan Williams
proNew York, USA
Full-Cycle Web Development & Data Scraping Expert
$1k+
Earned
4x
Hired
4.9
Rating
8
Followers
Full-Cycle Web Development & Data Scraping Expert
Cover image for Event Registration App (Covid-19)
Event Registration App (Covid-19)
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25
Cover image for Sports Betting Recommender System
Sports Betting Recommender System
0
40
Cover image for Automated Data Scraping Solution - Con Edison
Automated Data Scraping Solution - Con Edison
0
32
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Google Sheets(1)
Brittany Bruce's avatar
Brittany Bruce
Somerville, USA
10+ Years of Social Media Marketing Expertise
10+ Years of Social Media Marketing Expertise
Cover image for Social Media Strategy for B2B SaaS Company
Social Media Strategy for B2B SaaS Company
0
9
Cover image for Social Media Management for Art Startup
Social Media Management for Art Startup
0
10
Cover image for Social Media Management for Tech Startup
Social Media Management for Tech Startup
0
6
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Oladimeji Ekundayo's avatar
Oladimeji Ekundayo
Clifton, USA
Digital marketing executive with a nack for everything tech
New to Contra
Digital marketing executive with a nack for everything tech
Cover image for B2B Growth & Lead Sourcing Specialist
B2B Growth & Lead Sourcing Specialist
1
9
Cover image for As the Performance Marketing Executive
As the Performance Marketing Executive at PurpleStone Mall, I directed the creative strategy, structured the layout anatomy, and wrote the conversion copy for a multi-asset social media campaign targeting Adidas footwear enthusiasts. Instead of treating each ad as a standalone graphic, I engineered a scalable visual framework designed to maximize click-through rates (CTR) and streamline production pipelines. I mapped out the complete layout and copy architecture before handing it off to a graphic designer for final asset execution.Ā  The Design & Copy Strategy To achieve maximum scroll-stopping effectiveness on fast-paced mobile feeds, I developed a strict visual hierarchy across the entire asset line Asymmetric Color Blocking: I utilized a high-contrast, dual-color vector background (deep purple and vibrant orange) slicing diagonally across the canvas. This creates immediate visual friction against typical white or dark-mode social feeds, capturing user attention within the first 0.5 seconds. Isolated Product Silhouettes: I directed the designer to position the footwear centrally, clean-cut, and overlapping the color boundaries. This creates a 3D "pop" effect, ensuring the product remains the undisputed hero of the ad. Messaging Clarity & High-Contrast Typography: I structured the copy layout using a heavy, clean sans-serif typeface for the brand and exact product model codes (e.g., Adidas Adilette 22 ā€“ HP6516 in ā image_4.pngā ). Displaying specific inventory codes targets high-intent buyers looking for exact variants, eliminating friction in the discovery phase. The Conversion Anchor (Visual Eye-Tracking): E-commerce audiences drop off rapidly when pricing is hidden. I placed a high-contrast blue "Price" notification bubble directly beneath the product silhouette, pointing straight down to the pricing in bold orange text. This creates a seamless, intuitive eye-tracking flow: Product \rightarrow Identity \rightarrow Price \rightarrow Call to Action. Low-Barrier Micro-Copy: The subtle placement of "...Just a click away!" at the bottom-left lowers psychological resistance, while the clean URL placement at the bottom-right anchors brand authority and trust. *The Results & Performance Impact* This repeatable design system allowed us to rapidly scale creative production for new inventory arrivals without losing brand consistency or ad performance. By combining data-backed layout architecture with clear conversion copy, this framework directly supported our scaling efforts across Facebook and Instagram ad channelsā€”contributing to an overall 200% engagement growth across our active digital funnels.
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78
Cover image for This project focuses on building
This project focuses on building an automated, AI-driven outbound sales engine specifically for B2B SaaS companies. The goal is to entirely remove the manual grind of prospecting while keeping the outreach highly personalized, ultimately driving a consistent flow of Qualified Sales Leads (QSLs) into the pipeline.
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48
Cover image for This was a full blown
This was a full blown E-commerce platform created for a wellness company in US. I did the graphics design, payment registration and every aspect of the platform.
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34
Google Sheets(4)
Jennifer Lopez's avatar
Jennifer Lopez
New York, USA
Social Media Manager
Social Media Manager
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Social Media Manager
0
44
Cover image for Graphics For Social Media
Graphics For Social Media
0
27
Cover image for Social Media Manager + Graphic Designer
Social Media Manager + Graphic Designer
0
50
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