Projects using Claude in DubaiProjects using Claude in DubaiWe just launched Auria, a new Framer template for weight-loss, health and wellness businesses.
The challenge was finding the right balance. We wanted the website to feel credible without looking like a traditional clinic, and approachable without falling into familiar wellness clichés.
We treated Auria like a real brand while designing it. The service, pricing, team, assessment, and program stages all belong to the same story.
The final template includes eight responsive pages, a custom multi-step assessment, reusable components, realistic demonstration content, and dedicated layouts for desktop, tablet, and mobile.
Auria is now available on the Framer Marketplace:
https://www.framer.com/community/marketplace/templates/auria/ DWELL — A Coffee Brand, Human by Design
DWELL is a fictional specialty coffee brand I built from scratch in one weekend, using Envato as my entire toolkit: logo, packaging, signage, sound, and a promo reel.
My "Human by Design" moment: I started in Envato's AI video generator asking for a cozy café, and it gave me something technically fine but completely soulless, a generic bar with no point of view. So I rejected it and made the call to build the reel from real Envato stock footage instead. The same judgment shaped everything: I pushed the logo past a generic coffee-cup icon into an arch with a coffee branch that actually means something, and matched every logo colour to its surface for contrast.
Tools used, all Envato: AI Video Generator, Image Generator, Mockup tool, Envato Music, Sound Generator, and stock footage, finished in Canva and CapCut.
AI got me 80% of the way there, fast. The last 20% knowing what to reject, when to change course, and what actually had soul, was human. That's DWELL. If I were to build V Protein, it would be positioned as a premium organic wellness and performance brand designed for health-conscious consumers who want clean nutrition without compromising on aesthetics, quality, or long-term wellness. The core vision behind V Protein would not simply be to sell protein powder, but to establish a trusted lifestyle ecosystem that blends strength, purity, and modern luxury. The brand would target individuals who prioritize additive-free, gut-friendly, organic ingredients and who see supplementation as part of a broader wellness journey rather than just fitness.
V Protein’s strategic positioning would focus heavily on the growing demand for clean-label supplements. The brand would emphasize plant-powered or organic protein formulations that contain no artificial additives, preservatives, or unnecessary fillers. Sustainability, transparency, and premium ingredient sourcing would become central pillars of trust. By aligning with wellness trends, women’s health markets, fitness enthusiasts, and busy professionals seeking healthier alternatives, V Protein could occupy a distinct space between mainstream sports supplements and luxury wellness products.
Visually, the brand identity would be designed to immediately communicate purity, sophistication, and performance. The use of earthy greens would symbolize natural wellness and sustainability, while deep purples or muted luxury tones could reinforce premium quality and brand differentiation. Packaging would feature sleek matte finishes, modern minimalist typography, and eco-conscious design cues that elevate V Protein beyond traditional supplement branding. This would help create strong shelf appeal while also performing exceptionally across e-commerce and social media platforms.
The product development strategy would begin with hero offerings such as organic plant protein, premium whey isolate, vegan protein blends, or functional wellness proteins tailored to specific lifestyle goals like gut health, beauty, or women’s hormone support. Over time, V Protein could expand into a broader product ecosystem including protein bars, greens powders, meal replacements, pre-workout formulas, and wellness supplements, allowing the brand to scale into a full-service health company rather than remaining a single-category product.
A critical part of V Protein’s success would come from strategic content and social media development. Rather than relying solely on product sales, the brand would focus on building authority and community through educational wellness content, smoothie recipes, ingredient transparency campaigns, customer transformation stories, founder-led storytelling, and premium visual campaigns. Platforms like Instagram, TikTok, YouTube Shorts, and Amazon storefronts would be leveraged not only for direct conversions but also for audience trust-building. Every piece of content would reinforce V Protein’s positioning as a clean, trusted, modern wellness solution.
Professional photography and campaign execution would play a major role in shaping public perception. Original photoshoots would include luxury product close-ups, natural ingredient storytelling, fitness and wellness lifestyle integrations, smoothie preparation visuals, gym performance campaigns, and editorial-style branding assets. This high-end creative direction would ensure the brand feels globally competitive while appealing strongly to wellness-focused consumers who make purchasing decisions based on both trust and visual alignment.
From a business model perspective, V Protein would be designed for scalability through multiple revenue streams. Direct-to-consumer sales via a premium website would serve as the foundation, supported by subscription models for recurring revenue. E-commerce expansion into Amazon, Noon, and global online marketplaces would maximize reach, while retail opportunities in gyms, wellness stores, cafés, and health clinics would create offline visibility. Long-term scaling could include international distribution, B2B partnerships, affiliate systems, and strategic influencer collaborations.
For my personal profile, building a brand like V Protein would showcase a complete mastery of modern brand development. It would demonstrate expertise in product positioning, creative direction, social media systems, e-commerce growth, consumer psychology, luxury visual branding, and strategic scaling. This kind of project strengthens authority not only as a content creator but as a serious entrepreneur and brand strategist capable of conceptualizing, developing, and scaling globally relevant consumer brands.
Ultimately, V Protein would represent far more than an organic protein product. It would become a wellness movement that merges science-backed nutrition, premium aesthetics, strategic marketing, and lifestyle integration. By combining trust, product quality, powerful branding, and scalable business systems, V Protein would serve as both a profitable business model and a major portfolio asset that elevates entrepreneurial credibility, creative authority, and long-term brand-building potential. Pimpinella is an editorial-style website designed for an intimate culinary journey along Italy’s Ligurian coast.
I created the complete website experience in Figma using an AI-assisted design workflow, combining travel storytelling, food photography, warm seasonal colours, and refined typography to give the project the feeling of a modern culinary magazine.
The page guides visitors through five carefully planned destinations, followed by a full-day itinerary, seasonal menu, guest testimonials, reservation details, FAQs, and newsletter signup. Each section uses a distinct colour treatment while maintaining a consistent visual system throughout the experience.
The goal was to make the journey feel immersive and premium while keeping important information such as the route, schedule, pricing, and booking process easy to explore.
My role: AI-Assisted Website Design · Art Direction · UI/UX Design · Figma Design · Responsive Layout Planning · Visual Storytelling 
