Projects using JavaScript in Desert Hot SpringsProjects using JavaScript in Desert Hot SpringsRare by Design is my independent digital studio, based in Palm Springs, California. It's the operating brand under which I design and build websites, brand identities, and digital systems for clients who need their presence to feel as deliberate as their work.
The studio site itself is a build — a moving identity rather than a static portfolio. Deep plum, gold, animated typography, custom motion. The work speaks before the copy does.
What I do under Rare by Design:
⦿ Full website design and build (front-end and back-end)
⦿ Brand identity and visual systems
⦿ App and Chrome extension development
⦿ Digital marketing infrastructure (analytics, pixels, SEO, dashboards)
⦿ AI product builds and integrations
The studio operates on a simple principle: most freelancers compete on aesthetics or price. I compete on the layer between idea and operational — the messy middle where systems either work or quietly fall apart. Every site I ship includes the surface clients see and the infrastructure they don't.
I built this site for myself at the same level I build for clients, because the studio site is the first conversation every new client has with me. Brooke is a private AI practice management platform I built for my mom, Lizette O'Donnell — a Coldwell Banker agent working the Hi-Desert and Coachella Valley in California. She has one quiet long-term goal: to eventually go independent from the brokerage. I started building her exit infrastructure before she even asked for it.
Nine tools, one private app, one user:
⦿ Chat — structured answers (Bottom Line, Step-by-Step, Watch Out) grounded in the actual documents that govern her practice
⦿ Voice — hands-free, hold-to-talk while driving between Joshua Tree and Palm Springs
⦿ Listing Generator — CRMLS public remarks, Zillow description, and Instagram caption in 30 seconds
⦿ Email Drafter — seven email types, tone-adjustable, ready to send
⦿ Document Scanner — point the iPad camera at a contract or MLS screen, get flagged compliance issues and the next move
⦿ Script Me — exact words for hard conversations: price reductions, low offers, cold-feet buyers, difficult clients
⦿ Form Helper — every C.A.R. form (RPA, BRBC, TDS, RLA, AVID and more) walked through section by section
⦿ Client CRM — built-in, no external tool, no monthly fee
⦿ Brand Builder — bio, Instagram profile, email signature, and elevator pitch for the day she launches under her own name
The knowledge base is trained on what actually governs her work — the 2026 California DRE Reference Book, California Real Estate Law, San Bernardino County STR ordinances, and CRMLS formatting standards. Not a general chatbot. A specialist.
The hidden layer: every answer ends with a single Broker Tip connecting the task she just completed to a California broker's license exam concept. She's not sitting down to study. She's just working. But every day she gets a little closer to that license.
The build:
⦿ One single-file progressive web app under 300KB — installs to her iPad home screen with a custom splash screen and bottom navigation
⦿ Custom Node.js API hosted on Hostinger — handles routing, authentication, and AI calls
⦿ Claude (Anthropic) powering chat, tools, scripts, and vision-based document scanning
⦿ Web Speech API for voice input + Web Speech Synthesis for read-back
⦿ localStorage for client CRM, chat history, and daily briefing — no database required
Brooke isn't a product for sale. It's a private platform built for a single independent agent — proof that the right tools, built with care, can replace an entire back office.
Built under Rare by Design. The Barracks is a 32-year-old leather-and-brotherhood institution. The owner is relocating from Palm Springs to a 4,600 sq ft space in Phoenix's Melrose District — and the move opens the door to a full rebrand.
I built a single interactive deck giving the client three full strategic directions to choose from, each rendered as its own self-contained brand world inside one URL:
⦿ Solid Alpha — dark, military, badge-forward. The confident anchor, built on the venue's existing brand colors.
⦿ Desert Reborn — warm, editorial, cinematic. A mythic rebirth that leans into "Phoenix" itself.
⦿ The Hide — leather-forward heritage. Gear, hardware, oxblood and brass. The most true to what The Barracks has always been.
Each direction keeps the wolf, the 32-year legacy, and the leather soul — they simply feel like three different nights.
Engineered as a gateway landing with a sticky switcher, each direction loaded as an isolated full pitch deck (iframe srcdoc) so their separate color systems never collide. One URL, three full brand visions, frictionless comparison.
Built end-to-end under Rare by Design. The full interactive deck is available on request. 
