Freelance Prototypers in ChennaiFreelance Prototypers in Chennai
Web and app designer with both aesthetic and modern style
Web and app designer with both aesthetic and modern style
Cover image for Meesho Redesign Case Study β€”
Meesho Redesign Case Study β€” Simplifying Social Commerce This case study focuses on redesigning the shopping experience of Meesho with the goal of making it more intuitive, trustworthy, and conversion-friendly β€” especially for first-time and non-technical users. Meesho operates in a unique space where buying and reselling intersect, which makes clarity and ease of use even more critical. πŸ” Problem areas identified: β€’ Cluttered interface and overwhelming product listings β€’ Confusing navigation for new users β€’ Lack of trust signals during purchase decisions β€’ Inconsistent user flow between browsing and checkout πŸ’‘ Design approach: β€’ Simplified UI with clear visual hierarchy β€’ Improved product discovery and filtering experience β€’ Strong focus on trust elements (ratings, delivery info, pricing clarity) β€’ Streamlined checkout flow to reduce drop-offs β€’ Mobile-first redesign for better accessibility ✨ Key improvements: β€’ Cleaner, distraction-free product pages β€’ Faster decision-making with better information structure β€’ Reduced friction across the user journey β€’ More engaging and user-friendly interface 🎯 Outcome: A smoother, more reliable shopping experience that helps users browse, decide, and purchase with confidence β€” while also supporting Meesho’s social commerce ecosystem. This redesign reflects my focus on solving real usability problems while balancing business goals and user needs. Feedback is always welcome πŸ’­
1
13
Master of Web Design
5.0
Rating
8
Followers
Master of Web Design
Cover image for PERA Consulting – Framer Website
PERA Consulting – Framer Website Design & Development Client: PERA Consulting Industry: Business Consulting & Growth Strategy Role: Framer Designer & Developer Tools Used: Framer Website: https://www.peraconsulting.xyz/ Project Overview I collaborated with PERA Consulting to design and develop a modern, high-conversion website using Framer. The goal was to create a digital presence that clearly communicates their consulting value, simplifies complex service offerings, and positions them as a strategic growth partner. This was a full Framer build from scratch, focused on combining strong messaging, visual clarity, and conversion-driven structure. The Challenge PERA Consulting needed a website that could: Clearly communicate their value in a crowded consulting space Avoid generic β€œwe help you grow” messaging Present multiple services without overwhelming users Build trust quickly with new visitors Guide users toward taking action (consultation, contact) My Role & Approach 1. Strategic Positioning & Messaging Defined a clear value proposition: β€œGrowth begins with value” Structured content to focus on user problems before services Simplified language to improve clarity and relatability 2. UI/UX Design in Framer Designed a clean, modern layout with strong visual hierarchy Created structured sections: Hero β†’ Problem β†’ Solution β†’ Proof β†’ CTA Used whitespace and typography to improve readability Balanced visuals with content to avoid a β€œcorporate-heavy” feel 3. Framer Development Built the entire website natively in Framer Implemented responsive design across all breakpoints Added smooth interactions and subtle animations Ensured fast performance with optimized assets 4. Conversion-Focused Execution Placed clear CTAs throughout the page Designed sections to guide users toward action Reduced friction in navigation and content flow Key Highlights Framer-First Build Fully designed and developed in Framer for speed, flexibility, and modern interactions. Clear Positioning Strong, simple messaging that differentiates PERA from generic consulting firms. Structured Storytelling Each section is intentionally designed to move users closer to conversion. Modern Visual Identity Clean layout, warm accents, and minimal clutter to maintain a premium feel. Conversion-Oriented Design Strategic CTA placement and content flow to increase engagement. Outcome The final website delivers a clear, modern, and conversion-focused experience that aligns with PERA Consulting’s positioning. It helps visitors quickly understand the value offered and encourages them to take the next step. The Framer build also ensures the site is easy to update, scalable, and ready for future iterations. What This Project Demonstrates Expertise in Framer design & development Ability to build conversion-focused consulting websites Strong understanding of positioning and messaging strategy Capability to translate business goals into clear digital experiences End-to-end execution: strategy β†’ design β†’ development
0
28
Multidisciplinary Design Studio
Multidisciplinary Design Studio
Product Designer | UX, UI & Design Systems | Impact-Driven
Product Designer | UX, UI & Design Systems | Impact-Driven
Freelance UI designer
Freelance UI designer
Web Designer + Developer + Writer
Web Designer + Developer + Writer