Brand Designer and Strategist 🪄
Brand Designer and Strategist 🪄
As the creative on this project, I got to build this brand from the ground up; brand strategy, positioning, identity, packaging, website, AND the brand photography. The whole damn thing!
A brutally honest, anti-traditional, brand that is here to shout from the rooftops how important sleep is, but in a *cool* way. Every detail was designed to feel real, raw, and self-aware.
The brand has now been featured in numerous press and articles talking about the approach, and how they've stood out in the sleep and wellness space.
Sleep or Dieâ„¢ (https://sleep-or-die.com/) is one of those projects that reminded me why I love what I do. Still one of my favourite projects to date.
8
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2K
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die (https://contra.com/p/mWXgcXE7-sleep-or-dietm-or-brand-strategy-and-development-web-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=georgiamashfordcreative), from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
9
39
3.2K
Crafting Intentional Brand & Web Experiences
Crafting Intentional Brand & Web Experiences
Creative UX/UI Web & Product Designer and Front EndDeveloper
- $10k+
- Earned
- 3x
- Hired
- 5.0
- Rating
- 10
- Followers
Creative UX/UI Web & Product Designer and Front EndDeveloper
Senior Software Engineer | UI/UX Design | AI Automation
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 21
- Followers
Senior Software Engineer | UI/UX Design | AI Automation
Bold and Blunt — Elite Marketing Agency Website
A premium, animation-driven marketing agency website built for Bold and Blunt. Designed to feel cinematic and high-end, with scroll-driven animations, a horizontal campaign showcase with embedded YouTube video modals, and a fully integrated contact form with branded transactional emails.
Tech Stack:
Framework: Next.js 15 (App Router) + React 19
Language: TypeScript
Styling: Tailwind CSS
Animations: GSAP (ScrollTrigger) + Framer Motion
Smooth Scrolling: Lenis
Email: Resend API (branded HTML templates)
Forms: React Hook Form + Zod validation
Deployment: Vercel
Key Features:
Cinematic hero with staggered 3D word-by-word text reveal
Scroll-driven horizontal campaign carousel with YouTube video modals
GSAP-powered parallax logo with blur and opacity transitions
Scroll-reactive chromatic background that shifts palette per section
Dual branded email system — team notification + submitter confirmation
Custom font integration (Neusharp-Bold)
Fully responsive, dark theme with gold accent design system
Privacy policy page, social links, and contact form with validation
Live: https://theboldblunt.com
2
272
Twigs Website (Webflow E-commerce)
I designed and developed the Twigs website, a florist and gifting business, to modernize its online presence and improve product discoverability. The challenge was that the existing experience lacked a clear structure, making it difficult for users to browse floral categories, understand offerings, and quickly place orders. I solved this by creating a clean, user-friendly e-commerce layout with well-organized product categories, streamlined navigation, and visually engaging sections that highlight different occasions and products. The result is a responsive, easy-to-navigate website that enhances the customer experience, improves product visibility, and supports seamless online ordering for a business that has been delivering floral arrangements and event services since 1996. (http://1996.Live)
Live (http://1996.Live) URL: https://twigs.ca/
2
3
342
Senior Full-Stack Engineer
I built a full-stack eCommerce platform using Next.js, currently live at xpromo.com.au (http://xpromo.com.au). The application includes secure payment integration with Stripe and a complete checkout flow. I developed dynamic product management with admin controls for inventory and orders. The frontend is optimized for performance with server-side rendering and responsive design. I also handled deployment, hosting, and ongoing performance optimization for a smooth user experience.
3
7
493
Shopify Ecommerce Store Development and Optimization
My role is a Shopify developer, responsible for building and customizing ecommerce stores using Shopify. I develop responsive, high-performing storefronts using Liquid, HTML, CSS, and JavaScript. I implement custom features like product variants, bundles, and integrations with tools such as Klaviyo. I also optimize site performance and user experience to improve conversions. Overall, my focus is to deliver a scalable and efficient ecommerce solution.🚀
https://ruggable.com/
1
250
Shopify developer | Shopify Expert | Shopify Plus developer
- $1k+
- Earned
- 1x
- Hired
- 19
- Followers
Shopify developer | Shopify Expert | Shopify Plus developer
Senior Creative Strategist & Media Buyer | $25M+ Attributed
E-commerce & Fintech Specialist | Agile Solutions
E-commerce & Fintech Specialist | Agile Solutions
Aerospace and Sport Marketing Copywriter
Aerospace and Sport Marketing Copywriter
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