Projects in Campo GrandeProjects in Campo Grande
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Cover image for Bibé Self-Care — Full Brand
Bibé Self-Care — Full Brand Identity & Strategy Founded and built a premium DTC skincare brand entirely from scratch. This is my most complete case study — every decision, from the first sketch to the first sale, was mine. What I built: → Brand name, concept and positioning → Logo design and complete visual identity → Color palette, typography and brand voice → Packaging design and unboxing experience → Shopify storefront (bibeselfcare.com.br (http://bibeselfcare.com.br)) → Content strategy and Instagram presence → Campaign creative and community building The strategic foundation: consumer psychology applied to brand building. I used my background as a licensed psychologist to design a brand around how my customer feels — not just what she buys.
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Cover image for Brand Strategy Template Kit —
Brand Strategy Template Kit — Digital Product Designed and built a complete brand strategy toolkit delivered as a structured Notion workspace — built for founders, marketers, and creative consultants across any industry. The kit was developed using the same psychology-driven frameworks I built while founding Bibé Self-Care and consulting for two wellness brands through full brand repositioning and launch. Scope of work: → Developed 6 strategy templates covering brand positioning, audience psychology, brand voice, visual identity direction, content strategy and brand audit → Applied consumer psychology principles to structure each template around how people actually think, decide and buy → Designed the full information architecture of the Notion workspace for intuitive, sequential use → Built for founders launching a brand, marketers leveling up their strategy, and consultants building their toolkit → Written entirely in English for international market The result is a plug-and-play strategy system that turns brand building from guesswork into a structured, repeatable process — without hiring an agency.
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