Lead Generation Projects in CaliforniaLead Generation Projects in California
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Cover image for Odoo is an open-source ERP
Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
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Cover image for LeadShield: Turning Missed Calls Into
LeadShield: Turning Missed Calls Into Booked Jobs For service contractors, a missed call isn’t just an inconvenience it’s a direct financial loss to the competitor who answers first. I engineered LeadShield to completely eliminate this vulnerability: an instant, automated SMS response engine that intercepts missed calls and locks down leads before they can look elsewhere. What I Engineered Instant Intercept Protocol: Developed a low-latency trigger system that detects missed inbound calls and immediately initiates a structured, conversational SMS sequence within seconds. Lead Qualification Pipelines: Programmed the system to not just reply, but actively log the caller, move the prospect through a qualification funnel, and capture essential job details automatically. B2B Asset Packaging: Integrated functionality to automatically package contractor credentials and documentation for high-value commercial buyers, accelerating the B2B sales cycle directly from text streams. The Strategy LeadShield bridges the gap between raw marketing spend and manual operational limits. By turning a critical operational failure point (the missed call) into an automated conversion mechanism, it ensures small businesses stop wasting ad spend and maximize revenue capture without requiring 24/7 human dispatch.
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