I combine SEO, UX and content strategy to attract the right users and turn them into customers.
I don’t focus on traffic or design in isolation. I focus on understanding user intent, improving the experience and optimizing every touchpoint to drive performance and conversion 🙌
I bring a hybrid approach: strategy, content and performance working together.
I don’t just execute tasks. I connect SEO, UX and business goals to create results that actually impact growth.
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🚀 New Case Study: Sportyeah Landing Experience
Over the past few weeks, I worked on reimagining the digital entry point for Sportyeah, an ecosystem designed to connect athletes, clubs, organizers, brands, facilities, and sports professionals.
The challenge wasn't creating another sports website.
It was transforming a feature-heavy platform into a clear and compelling story.
The goal was simple:
👉 Shift the perception from a sports management platform to the digital home of sports.
Through UX strategy, information architecture, visual storytelling, and UI design, I focused on creating an experience that communicates Sportyeah's vision before its features.
The result is a landing experience built around community, competition, events, broadcasting, and growth—everything connected within a single ecosystem.
🔗 View the full case study:
https://cristianzibecchi.myportfolio.com/sportyeah-landing-experience
#UXDesign #UIDesign #ProductDesign #WebDesign #LandingPage #SportsTech #Figma #DesignPortfolio #DigitalProductDesign
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Brand & Visual Identity Support
Professional Services Firm | Mar 2025 – Jun 2025
Brief:
Brought in to help clarify and design the company’s brand identity — focusing on visuals, tone of voice, and consistent external presence.
Role & Responsibilities:
Created initial moodboards and brand direction.
Designed logo concepts and visual assets.
Defined brand colours, fonts, and imagery use.
Helped align digital content with new visual identity.
Tools Used:
Canva, Figma, Notion, Google Docs
Portfolio available on request.
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