Projects using Adobe Illustrator in Buenos Aires ProvinceProjects using Adobe Illustrator in Buenos Aires Province
Projects
People
Cover image for Case Study: Boiler – To
Case Study: Boiler – To Dye For | Brand Strategy & Business Consulting The Vision Boiler is a study in identity and artisanal value. The challenge was to transform a technical, craft-based process into a scalable, high-end commercial brand without losing its "soul." My role was to serve as a Strategic Partner, bridging the gap between creative vision and market positioning. Brand Management & Strategy I developed a comprehensive visual infrastructure designed to justify premium pricing. This included: -Strategic Narrative: Translating the complex "To Dye For" process into a clear, compelling brand story that resonates with a sophisticated audience. -Visual Architecture: Creating a refined identity that balances the industrial "Boiler" concept with an editorial, high-fashion aesthetic w/ a partner design studio. -Business Framework: Implementing a structured approach to the brand’s roadmap, ensuring that every visual asset served a specific commercial objective. Organic Growth & Content Logic The social media strategy was built to grow intentionally, focusing on authority and engagement over "AI slop" or generic trends. -Human-Centric Storytelling: Leveraging the artisanal process to create "convicting" short-form content that builds trust and community. - Aesthetic Discipline: Curating a visual calendar that maintains brand integrity while testing different content pillars to optimize organic reach. -Community Building: Focusing on organic engagement by speaking directly to a niche that values craftsmanship, sustainability, and unique design. The Result A brand that stands out in the saturated fashion market through human taste and strategic judgment. Boiler is now equipped with the visual and operational tools to scale its presence while maintaining a deeply personal and premium connection with its audience.
0
100
Cover image for Mr. Tasty Redesign 🍔⚡ The goal
Mr. Tasty Redesign 🍔⚡ The goal of this project was to develop and strengthen the brand concepts that existed but were not being fully represented. Urban speed, rhythm, and quality were some of the key concepts we worked on. In addition, we introduced a new concept: “Explosion.” This idea was used to convey the explosion of flavors in the food while giving the brand a distinctive identity that sets it apart from competitors. We achieved this through the combination of colors, supporting graphic elements, typography, packaging, stationery, signage, and, most importantly, the concepts behind the brand. The logo represents rhythm, speed, premium quality, and originality, transforming the way customers perceive the brand and how it communicates with its audience. You can find my contact information on my profile if you'd like to work together on your brand 😁 Thanks for watching! #MrTasty #BurgerRestaurant #GraphicDesign #Branding #Burger
3
61