Brand Design Projects in Buenos Aires ProvinceBrand Design Projects in Buenos Aires ProvinceFor the challenge, we conceived a fictitious malt brand, a nutritious and sweet beverage with no added sugars. Cristian had the idea of creating a malt commercial, so we decided to embark on a design from scratch.
I believe human guidance is present in every single step of the process, right from the first prompt, starting with the need to showcase something we identify with. How to execute it is part of the sequence of decisions we made along the way.
We began with a generic prompt to see what would happen. We analyzed the initial label layout proposed by the model and guided it through modifications that led to a final result very far removed from those early versions. There was a clear need for less artwork on the label to keep the focus on what truly mattered, ensuring the label design wasn't strictly straight. We also guided the model to move the bottle away from the standard beer bottle design it initially proposed, softening straight lines to bring a sense of warmth and approachability to the design, and ensuring the cap was rendered as a screw-cap. There was also human guidance involved in the final shot of the video where we present the brand, explaining to the AI how to achieve the specific effect we imagined with the soil.
This is, therefore, our submission for the Envato challenge.
@Envato I built Brandsmith, a 3D logo tool for people who looked at their flat SVGs and thought: “What if this had more chrome, drama, and questionable lighting?”
Built in @Figma Make in about 3 hours with one white Monster Energy and the kind of confidence usually only seen before a bad git commit.
Upload an SVG, tweak the extrusion, bevels, edge softness, metalness, roughness, lighting, backdrop, and environment, then export a PNG or loop video.
Basically, it turns a polite little vector logo into something that looks like it’s about to headline a cyberpunk product launch.
Check the 3d tool here: https://deal-coach-21183333.figma.site
Made for the @Contra x @Figma Makeathon
#ConfigMakeathon (https://www.linkedin.com/search/results/all/?keywords=%23configmakeathon&origin=HASH_TAG_FROM_FEED) #FigmaMake (https://www.linkedin.com/search/results/all/?keywords=%23figmamake&origin=HASH_TAG_FROM_FEED) #BrandDesign (https://www.linkedin.com/search/results/all/?keywords=%23branddesign&origin=HASH_TAG_FROM_FEED) #3DLogo (https://www.linkedin.com/search/results/all/?keywords=%233dlogo&origin=HASH_TAG_FROM_FEED) #CreativeTools (https://www.linkedin.com/search/results/all/?keywords=%23creativetools&origin=HASH_TAG_FROM_FEED) Mr. Tasty Redesign 🍔⚡
The goal of this project was to develop and strengthen the brand concepts that existed but were not being fully represented. Urban speed, rhythm, and quality were some of the key concepts we worked on.
In addition, we introduced a new concept: “Explosion.” This idea was used to convey the explosion of flavors in the food while giving the brand a distinctive identity that sets it apart from competitors. We achieved this through the combination of colors, supporting graphic elements, typography, packaging, stationery, signage, and, most importantly, the concepts behind the brand.
The logo represents rhythm, speed, premium quality, and originality, transforming the way customers perceive the brand and how it communicates with its audience.
You can find my contact information on my profile if you'd like to work together on your brand 😁
Thanks for watching!
#MrTasty #BurgerRestaurant #GraphicDesign #Branding #Burger 
