Brand Design Projects in Buenos Aires ProvinceBrand Design Projects in Buenos Aires Province
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Cover image for For the challenge, we conceived
For the challenge, we conceived a fictitious malt brand, a nutritious and sweet beverage with no added sugars. Cristian had the idea of creating a malt commercial, so we decided to embark on a design from scratch. I believe human guidance is present in every single step of the process, right from the first prompt, starting with the need to showcase something we identify with. How to execute it is part of the sequence of decisions we made along the way. We began with a generic prompt to see what would happen. We analyzed the initial label layout proposed by the model and guided it through modifications that led to a final result very far removed from those early versions. There was a clear need for less artwork on the label to keep the focus on what truly mattered, ensuring the label design wasn't strictly straight. We also guided the model to move the bottle away from the standard beer bottle design it initially proposed, softening straight lines to bring a sense of warmth and approachability to the design, and ensuring the cap was rendered as a screw-cap. There was also human guidance involved in the final shot of the video where we present the brand, explaining to the AI how to achieve the specific effect we imagined with the soil. This is, therefore, our submission for the Envato challenge. @Envato
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Cover image for I built Brandsmith, a 3D
I built Brandsmith, a 3D logo tool for people who looked at their flat SVGs and thought: “What if this had more chrome, drama, and questionable lighting?” Built in @Figma Make in about 3 hours with one white Monster Energy and the kind of confidence usually only seen before a bad git commit. Upload an SVG, tweak the extrusion, bevels, edge softness, metalness, roughness, lighting, backdrop, and environment, then export a PNG or loop video. Basically, it turns a polite little vector logo into something that looks like it’s about to headline a cyberpunk product launch. Check the 3d tool here: https://deal-coach-21183333.figma.site Made for the @Contra x @Figma Makeathon #ConfigMakeathon (https://www.linkedin.com/search/results/all/?keywords=%23configmakeathon&origin=HASH_TAG_FROM_FEED) #FigmaMake (https://www.linkedin.com/search/results/all/?keywords=%23figmamake&origin=HASH_TAG_FROM_FEED) #BrandDesign (https://www.linkedin.com/search/results/all/?keywords=%23branddesign&origin=HASH_TAG_FROM_FEED) #3DLogo (https://www.linkedin.com/search/results/all/?keywords=%233dlogo&origin=HASH_TAG_FROM_FEED) #CreativeTools (https://www.linkedin.com/search/results/all/?keywords=%23creativetools&origin=HASH_TAG_FROM_FEED)
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Cover image for Visual Identity & Brand Guidelines
Visual Identity & Brand Guidelines for Jewellery Brand Case Study: Nacha Clar | Contemporary Jewelry Branding Overview Natacha Tellez is a visual artist and contemporary jeweler behind the brand Nacha Clar. Her work is defined by a clean, sophisticated aesthetic, blending diverse materials—such as bronze, acrylic, leather, and silver—with artisanal techniques like lost-wax casting. Operating from her atelier in Olivos and her flagship store in the coastal town of Mar de las Pampas, Natacha creates small-batch, handmade collections (12–20 pieces per line) that range from minimal and modern to organic and ethnic-inspired. The Challenge Since 2020, the brand has maintained a presence on Instagram, but it required a strategic evolution to match its high-end craftsmanship. The project focused on: Designing a cohesive visual identity that effectively communicates the brand’s core values and artistic essence. Launching a digital storefront and building a robust online positioning strategy to scale its reach. Target Audience The brand speaks to professional women (ages 40–60) with a refined, urban, and intentional sense of style. They seek distinctive design details to elevate their daily look—from the office to social gatherings—valuing the balance between premium craftsmanship and accessible luxury. They are cultured, active women who enjoy travel, art, and the Mediterranean lifestyle. Strategic Solution The strategy focused on elevating the brand’s perceived value through a sophisticated editorial lens. Key actions included: Aesthetic Positioning: Developing a visual language that reflects the "High Design – High Quality – Fair Price" triangle. Inclusive Narrative: Implementing a communication strategy that truly represents the target demographic, using photography featuring models within the 40–60 age range to foster authentic connection and aspiration. Lifestyle Integration: Aligning the brand imagery with the client’s lifestyle—balancing coastal inspiration with urban elegance. Key Expertise Applied Brand Identity Design & Visual Storytelling. Digital Positioning & E-commerce Strategy. Creative Direction for Jewelry Photography. B2B/B2C Communication for Luxury Goods.
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