UX Research Projects in BrazilUX Research Projects in Brazil
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Cover image for Organic Performance Report I led the
Organic Performance Report I led the conception and execution of the organic performance report for the FGV Undergraduate website to understand how SEO, user behavior and conversion impacted overall results. I integrated data from Google Analytics and Google Search Console to analyze traffic, sessions, clicks, impressions and rankings. I also used ChatGPT to support competitive SERP analysis and track sessions originating from ChatGPT, expanding insights into emerging discovery channels. To deepen user experience analysis, I reviewed behavioral data and satisfaction surveys through Hotjar. The synthesis of these sources generated actionable insights that fed a continuous UX / CRO optimization backlog, guiding testing initiatives, content improvements and conversion flows within an ongoing monitoring framework focused on growth.
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