Designing a viral gamification feature for Burger King Brazil
Robson Severo
As the product designer leading Burger King’s loyalty program and a specialist in gamification, I adapted the famous Shake & Win experience from Hungry Jack’s to the Brazilian market as part of a Black Friday campaign.
Results
Increase from 8.7 million loyalty members to 10 million.
2 million news app downloads.
6.9 million views on YouTube video
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Posted Jul 24, 2025
As the product designer leading Burger King’s loyalty program & specialist in gamification, I adapted the famous Shake & Win experience to the Brazilian market.
Likes
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Clients
Burger King
