Search Engine Optimization Projects in BloomfieldSearch Engine Optimization Projects in Bloomfield
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Cover image for Voyager Plumbing — SEO-Driven WordPress
Voyager Plumbing — SEO-Driven WordPress Build Built a high-performance WordPress website for Voyager Plumbing designed to rank across San Diego’s highly competitive local markets while driving emergency service conversions. The Challenge: San Diego isn’t one market—it’s dozens of neighborhood-level search environments, each with different intent, competition, and service needs. The site needed to scale without losing focus or performance. What I Did: Designed a custom silo architecture to target neighborhood + service combinations (e.g., drain cleaning in Chula Vista, water heaters in La Mesa) Developed a lightweight custom WordPress theme (no page builders) for speed, scalability, and clean code Implemented high-intent SEO strategy, including service-area schema, internal linking, and localized content frameworks Built a conversion-focused UX with clear emergency CTAs and mobile-first navigation Structured the backend with ACF for easy content expansion across new service areas The Result: Scalable SEO foundation for expanding into new neighborhoods Faster load times and improved crawl efficiency Stronger visibility for “near me” and emergency plumbing searches A long-term search asset—not just a brochure site This project reflects my approach: build fast, structured websites that grow with the business and turn search traffic into real leads.
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