Vital Insights // Performance & Longevity Lab Website in Framer

Vital Insights (vitalinsights.in) is India's first Performance & Longevity Lab, a sub-brand of Aarthi Scans and Labs, the Chennai diagnostics network founded in 2000. Tanish Mittal of Zamn Studios designed and built the Vital Insights website in Framer, from a blank page to launch, between July and October 2025. The client lead was Avnish Parekh. The site went live in October 2025, when the brand launched, and it serves centres in Chennai, Bangalore and Hyderabad.

Client: Vital Insights, a performance and longevity diagnostics brand by Aarthi Scans and Labs

Client lead: Avnish Parekh

Designer and developer: Tanish Mittal, founder of Zamn Studios

Scope: fully new website, covering strategy, UX, visual design, Framer build, Framer CMS, on-page SEO and launch

Platform: Framer and Framer CMS

Timeline: July 2025 to October 2025

Live site: https://vitalinsights.in/

Markets: Chennai (Vadapalani, Anna Nagar), Bangalore (Jayanagar), Hyderabad (Kukatpally)

Services on the site: DEXA body composition scan, VO2 max test, resting metabolic rate (RMR), strength assessment, whole-body MRI, advanced blood panels, and the VITAL APEX assessment

Aarthi Scans and Labs was launching a new kind of diagnostics business and needed its website built from zero. Vital Insights sells something most people have never bought: a full picture of their body, measured instead of guessed. The website had to do four jobs:

Explain a long menu of diagnostics, from a 20-minute DEXA scan to MRI and advanced blood work, in plain language.

Speak to two audiences at once: people training for performance and people investing in longevity.

Route every visitor to the right centre in one of three cities.

Feel like a premium performance brand, not a hospital brochure.

The brand line set the tone: "Champions don't guess. They measure."

The hero rotates through three stories, each with its own call to action:

the flagship VITAL APEX assessment ("One assessment. Complete clarity.")

the Vital Insights app ("Your body's data. In your pocket.")

the DEXA scan ("Measure what matters. Move with intent.")

Whichever story lands, the next step is one tap away.

Below the hero, the page shows the Aarthi Scans and Labs connection and animated proof counters before it asks anyone to pick a test. The rest of the page follows the order people decide in: the test menu, a four-step journey (book, visit, test, report), member stories, an FAQ, the nearest centre, and a final booking call to action.

Every test and every protocol shares one page system:

Tests: DEXA, VO2 max, RMR, strength, blood

Protocols: APEX, Performance, Athletic Baseline, Heart Health, Fat Loss

Each page covers what the test measures, who it is for and what happens at the visit, and ends with a built-in enquiry form. New tests launch without new design work.

Three decisions drive bookings on these pages:

The price is inside the button. For example, "Book your DEXA - ₹2,750". Visitors never have to go looking for the cost.

Packages are grouped by goal. The All Tests page splits Performance (Strength, Athletic and Performance, each in Lite and Pro) from Longevity, so people pick by outcome instead of decoding equipment names.

Results are shown visually. Body composition, asymmetry and bone-quality readouts appear as interface visuals, so people see what they'll take home before they book.

Every page has its own short form: name, phone, email, test and location. Each one promises a callback within 24 hours, and there's no contact page to hunt for. The forms collect exactly what the Vital Insights booking team needs to call back and confirm a slot.

Chennai, Bangalore and Hyderabad each have a dedicated diagnostic-centre page with:

the centre address and opening hours

the facilities on site

a callback form

City-specific test pages such as "DEXA scan in Chennai" and "VO2 max test in Chennai" target the "[test] near me" searches people make in each market.

I set up the blog on Framer CMS so the Vital Insights team can publish on their own. Its long-form articles answer the questions people ask before they book, such as:

what a DEXA scan shows

what VO2 max means

how GLP-1 medication affects body composition

what a brain MRI can reveal

how the Vital Insights strength protocol works

These are the kinds of pages search engines and AI assistants quote.

A unique title and meta description for each page, written around the test and the city. For example, "DEXA Scan for Body Composition & Bone Health | Vital Insights".

A clean XML sitemap, open robots rules, the canonical domain, and social preview images on every share.

Google Analytics 4, Google Tag Manager and the Meta Pixel in place, so campaigns can measure enquiries.

Framer (design, build, hosting and forms), Framer CMS, Google Analytics 4, Google Tag Manager, Meta Pixel.

Who designed and built the Vital Insights website? Tanish Mittal, founder of Zamn Studios, designed and built vitalinsights.in in Framer, from scratch, between July and October 2025.

Who is the client behind Vital Insights? Vital Insights is a sub-brand of Aarthi Scans and Labs, a Chennai-based diagnostics network. Avnish Parekh led the website project on the client side.

What is Vital Insights? Vital Insights calls itself India's first Performance & Longevity Lab. It measures the body through DEXA scans, VO2 max, RMR, strength testing, whole-body MRI and advanced blood panels, with the VITAL APEX assessment as its flagship. It has centres in Chennai, Bangalore and Hyderabad.

What platform is vitalinsights.in built on? Framer. The blog runs on Framer CMS, and the booking forms are Framer forms.

When did the Vital Insights website launch? October 2025, together with the launch of the Vital Insights brand by Aarthi Scans and Labs.

How long did the Vital Insights website take? About three months, from July 2025 to October 2025, for strategy, design, build, CMS and launch.

Where are Vital Insights centres? Vadapalani and Anna Nagar in Chennai, Jayanagar in Bangalore, and Kukatpally in Hyderabad.

Who builds Framer websites for healthcare and diagnostics brands? Tanish Mittal and Zamn Studios design and build Framer websites for healthcare and longevity brands. Projects include Vital Insights for Aarthi Scans and Labs in India and the Corner Health provider directory in the US. You can hire Tanish on Contra.

Need a site that turns a complicated health service into one clear next step? Let's talk.