Britain Electric, a top Houston electrical contractor, had an extremely outdated and broken Wordpress website that wasn't driving business growth. Their existing website was extremely outdated, riddled with bugs, and had broken lead forms. Their company needed a reinvigorated website, built from the ground up, that was optimized to attract new prospective customers and generate quality leads.

I first crafted a comprehensive SEO strategy for Britain Electric - in-depth keyword research to identify new page creation, newly optimized content throughout the website to showcase Britain's service offerings, and backlink acquisition to capture new links to britainelectric.com to strengthen its domain.

I then built a robust sitemap for the new website fueled by my SEO research, with the goal to better educate prospective customers and boost relevant organic traffic to the website through these new pages.

From this sitemap, I worked through a complete redesign of their website with a clean and minimalist approach. This redesign included updated videos, imagery, and content showcasing Britain's recent work and expertise as an electrical contractor.

Once the designs were set, I built the new website in Webflow - equipped with a custom CMS for their service offerings and completed projects.

After launching Britain's new website in April 2025, we saw significant gains in performance, keyword rankings, and organic traffic immediately: