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Cover image for P&G Cashback - Desktop &
P&G Cashback - Desktop & Mobile UI Designed a comprehensive cashback rewards experience for P&G, spanning desktop and mobile platforms. The project covers end-to-end user flows - from onboarding to cashback tracking and product discovery - built to drive consumer engagement and brand loyalty across P&G's product ecosystem. The UI features custom illustrations and a bespoke icon set crafted to align with P&G's brand identity, bringing warmth and clarity to a typically transactional experience. Key screens include a guided onboarding flow that eases first-time users in, a cashback dashboard with clear earnings visibility, and detailed product pages that connect purchases to rewards seamlessly. Responsive design ensures a consistent and intuitive experience across screen sizes, while the visual system balances approachability with credibility - making cashback feel rewarding, not complicated.
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