Social Design Concepts for B2B SaaS
Shrinath Pande
Social design concepts for B2B SaaS
A self-initiated collection of social design concepts for imagined B2B SaaS brands.
The work explores how a visual system can turn product messaging into clear, high-impact social assets for Instagram, LinkedIn and X. Each concept is designed in Figma with flexible layouts, strong hierarchy, and motion potential.
The aim was to create social assets that make technical products feel clear, distinct, and worth stopping for.
Approach
I treated each exploration as a flexible content system rather than a single poster: a clear message, a recognisable visual world, and room for multiple post variations.
The work explores:
Product and brand messaging for LinkedIn and X
Social-first type hierarchy and composition
Visual directions that can extend into carousels, launch posts, and short motion loops
Figma-based systems that can be handed off, adapted, and scaled
The Figma File!
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Posted Jul 18, 2026
Self-initiated social design concepts for imagined B2B SaaS brands, built as flexible, motion-ready systems for LinkedIn and X.
