FIREUP Cookware | Fractional CMO
FIREUP is an innovative cast-iron cookware brand founded by an Oxford-trained rocket scientist and a traditional cookware manufacturer. Its patented fin technology distributes heat across the base and sides of the pan for faster, more even cooking.
As Fractional CMO, I am working with the founder to define the brand’s positioning, establish core value system. I also lead strategic marketing initiatives and stakeholder profiling that will translate their innovation into a distinctive brand proposition and a clear growth roadmap.
0
38
The interesting part here wasn't rewriting the page. It was figuring out where the funnel was actually losing people.
I mapped a fictional B2B SaaS funnel from the landing page through trial-to-paid and looked at what could be causing friction at each step.
The main issue I found was on the landing page: the product made sense, but the buyer's actual situation and reason to act weren't coming through clearly enough.
I then worked backwards from that diagnosis and showed what I'd change in the messaging, rather than rewriting the page just to make it sound better.
0
153
MinionArts — AI-Native Creative Production Platform
Co-building MinionArts, an AI-native creative production platform for brands, agencies, and studios producing high-volume visual content. Worked across GTM, positioning, sales, partnerships, distribution, pricing, product strategy, and customer acquisition while helping develop workflows spanning script, storyboard, characters, scenes, voice, video generation, and final creative output. MinionArts grew to thousands of users through largely organic and founder-led distribution.
Skills: AI Strategy, GTM, Product Marketing, Growth, B2B Sales, Generative AI
0
42
