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Zubair Naik's avatar
Zubair Naik
Bhakkar, Pakistan
Full-Stack Senior Amazon Brand & Account Manager | SEO | PPC
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Full-Stack Senior Amazon Brand & Account Manager | SEO | PPC
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Amazon Growth Case Study | From Low Organic Sales to $2.28M+ in Product Sales One of the biggest mistakes I see on Amazon is trying to scale advertising before fixing the foundation. In this account, the objective wasn't simply to “run PPC.” The real goal was to build a sustainable sales engine by combining SEO, PPC, conversion optimization, listing improvements, and continuous performance analysis. 📊 Performance shown in the dashboard: • 37,526 total order items • 40,851 units ordered • $2,281,139.08 in ordered product sales • $60.79 average sales per order item The Problem The account had an opportunity to generate significantly more sales, but organic visibility and sales were not reaching their potential. Instead of increasing ad spend blindly, I approached the account from A–Z. What I Managed 1. Amazon SEO & Keyword Strategy • Researched high-intent and relevant search terms • Improved keyword indexing and ranking opportunities • Optimized titles, bullets, backend search terms and product content • Monitored keyword movement and competitor positioning 2. PPC & Advertising Strategy • Structured campaigns around product, keyword and customer intent • Separated discovery from high-performing conversion campaigns • Continuously reviewed search-term performance • Reduced wasted spend by identifying irrelevant/low-value traffic • Managed bids according to conversion, CPC, profitability and sales potential 3. CPC Management CPC wasn't treated as an isolated metric. I evaluated CPC together with CTR, conversion rate, sales, ACoS/TACoS and keyword intent before making bid decisions. The goal was simple: Buy the right traffic—not just more traffic. 4. Conversion Rate Optimization More clicks don't matter if the listing doesn't convert. I focused on: • Main image & visual presentation • Title and bullet-point clarity • Product benefits and differentiation • Pricing competitiveness • Reviews and customer objections • Search intent → listing relevance 5. Organic + Paid Growth The strategy was to use advertising as an accelerator while improving organic visibility. Paid traffic helped generate additional sales and keyword data, while SEO and listing optimization worked toward stronger organic performance. That created a cycle: Better Listing → Better CTR → Better Conversion → More Sales → More Data → Better PPC → Stronger Organic Opportunity The Bigger Lesson Amazon growth isn't one metric. It's the relationship between: Traffic + CTR + CPC + Conversion Rate + ACoS + TACoS + Organic Ranking + Profitability. When these are managed together, advertising becomes more than an expense—it becomes a growth system. If you're an Amazon seller, brand owner, or agency struggling with PPC waste, high CPC, low conversion, weak organic sales, or inconsistent revenue, feel free to DM me “AUDIT.” I'll be happy to discuss where the biggest growth opportunities may be in your account.
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🚀 eCommerce & Performance Marketing Specialist | 5+ Years Experience I help eCommerce brands increase sales, improve store performance, and scale profitably through Shopify, Amazon, eBay, Walmart, SEO, PPC, Google Ads & Meta Ads. ✅ Store & Marketplace Optimization ✅ SEO & Organic Growth ✅ Paid Advertising & PPC ✅ Conversion Rate Optimization ✅ Data-Driven Growth Strategies My focus is simple: turn traffic into customers and build sustainable growth. 📩 Open to working with ambitious brands and long-term partnerships.
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I’m an eCommerce Growth & Marketplace Performance Specialist with 5+ years of experience, helping brands scale visibility, traffic, conversions, and revenue across leading marketplaces and eCommerce platforms. My expertise spans Amazon PPC, eBay & Etsy Store Management, Walmart Marketplace, Shopify Optimization, SEO, CRO, Product Research, Competitor Analysis, and Performance Marketing. I combine market intelligence, analytics, and data-driven strategies to identify growth opportunities, improve rankings and conversion rates, reduce inefficient ad spend, and build scalable revenue systems. ✅High-Demand & Emerging Skills ✅AI-Powered eCommerce & Marketplace Optimization ✅SEO & Conversion Rate Optimization (CRO) ✅Amazon PPC & Performance Advertising ✅eBay, Etsy & Walmart Listing Optimization ✅Product, Market & Competitor Research ✅eCommerce Analytics & Performance Reporting ✅Organic Traffic & Marketplace Visibility ✅Retargeting & Customer Acquisition ✅Store Audits & Growth Strategy ✅Marketplace Management & Scaling My Growth Framework Audit → Strategy → Implementation → Traffic & Conversion Growth → Analyze → Optimize → Scale I don’t simply manage online stores—I build data-backed growth strategies designed to increase visibility, improve conversions, strengthen profitability, and create sustainable long-term revenue. Looking for: eCommerce brands, marketplace sellers, Shopify store owners, or agencies seeking an experienced specialist for store optimization, growth, performance marketing, or long-term marketplace management.
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Cover image for Amazon FBA & PPC Specialist
Amazon FBA & PPC Specialist
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Muhammad Hamza Ali's avatar
Muhammad Hamza Ali
Bhakkar, Pakistan
Creative Designer Crafting Brands That Stand Out
New to Contra
Creative Designer Crafting Brands That Stand Out
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Social Media Ads
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Custom T-Shirt Designs
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Social Media Ads
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PPC Ads
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Asad Ullah Khan's avatar
Asad Ullah Khan
Bhakkar, Pakistan
Expert WordPress & Shopify Developer/Designer
Expert WordPress & Shopify Developer/Designer
Cover image for WordPress website for a Ebook write author in investment banking
WordPress website for a Ebook write author in investment banking
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Custom WordPress website from scratch for a chef
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Complete Shopify Website Development from scratch
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Muhammd Matloob Ahmed's avatar
Muhammd Matloob Ahmed
Bhakkar, Pakistan
High-Quality Website Solutions by MMA Developer
High-Quality Website Solutions by MMA Developer
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Wallermo Fashion
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Beast Headphone - All About Headphones
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Custom Clean Beauty Products | Prose
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Portal Gestao
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Moazam Ali's avatar
Moazam Ali
Bhakkar, Pakistan
Graphic Designer Web UI/UX Video Editor Social Media Manager
Graphic Designer Web UI/UX Video Editor Social Media Manager
Cover image for Social Media Posts Management & Strategy Social Media Marketing
Social Media Posts Management & Strategy Social Media Marketing
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Cover image for Brand Design Brand Identity Design & Guidelines Brand Strategy
Brand Design Brand Identity Design & Guidelines Brand Strategy
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Framer Website Figma to Webflow Website Framer Landing Page
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