Graphic Design Projects in BeaupuyGraphic Design Projects in BeaupuyClient: Good American
Project: Good American is a fashion brand built on inclusivity, empowering women of all shapes and sizes through thoughtfully designed, confidence-driven collections. The redesigned e-commerce platform brings this core value to life through a seamless and elevated online shopping experience. Beyond their iconic denim, the site highlights the brand’s fully inclusive ready-to-wear, swim, and footwear collections — creating a cohesive digital environment that reflects both style and accessibility.
I contributed to the visual direction and e-commerce design execution. I worked on refining the user interface, layout systems, and digital assets to ensure the experience feels polished, inclusive, and conversion-focused while aligning with the brand’s empowering and modern aesthetic.
Role: Web Design, Mobile Design Organic cosmetics is all about going back to what truly matters.
For this brand, the direction was simple, clean, and intentional, a minimal logo built with thin typography and a subtle leaf detail, just enough to express nature without overdoing it.
The idea was to create something soft, calm, and timeless, reflecting products that are pure, honest, and gentle on the skin. Client: Bera Growth
Project: BERA is a platform that allows companies to audit their customers’ perception of their brand, offering a range of metrics to help businesses understand their positioning with both customers and competitors. The landing page was designed to introduce the platform’s purpose, explain its value, and showcase a demo of how it works. Rather than focusing on “better data and insights,” we positioned BERA as an advanced, market intelligence tool for business growth. This shift immediately set BERA apart from its competitors, strengthened marketers’ strategic positioning, and engaged a wider range of executives with the platform.
I helped shape the brand identity and digital assets, defining the visual language and creative direction from concept through execution. I designed the logo, developed the color palette and typography, crafted key graphic assets, and structured the landing page to clearly communicate BERA’s advanced positioning — creating a cohesive, professional, and approachable brand presence that resonates with both marketers and executives.
Role: Art direction, Brand Identity & website design. 
