Client: Good American

Project: Good American is a fashion brand built on inclusivity, empowering women of all shapes and sizes through thoughtfully designed, confidence-driven collections. The redesigned e-commerce platform brings this core value to life through a seamless and elevated online shopping experience. Beyond their iconic denim, the site highlights the brand’s fully inclusive ready-to-wear, swim, and footwear collections — creating a cohesive digital environment that reflects both style and accessibility.

I contributed to the visual direction and e-commerce design execution. I worked on refining the user interface, layout systems, and digital assets to ensure the experience feels polished, inclusive, and conversion-focused while aligning with the brand’s empowering and modern aesthetic.

Role: Web Design, Mobile Design