Brand Design Projects in BeaupuyBrand Design Projects in BeaupuyClient: Nasdaq & NPM
Project: For this engagement with Nasdaq, Inc., I worked on a range of digital experiences showcasing their products and solutions across governance, market intelligence, trading, and more. The project included designing optimized layouts for landing pages, microsites, and product pages focused on clearly communicating complex offerings while improving engagement and conversion performance.
I shaped the overall visual direction and execution of these experiences. I developed structured, conversion-focused page systems and refined interface design elements that balance clarity, brand authority, and performance—ensuring each touchpoint aligned with Nasdaq’s innovative and global presence.
Role: Web Design, UI, CRO. Client: Coco Safar
Project: Coco Safar is a boutique café and pâtisserie with locations in NYC and Cape Town. Before opening their first location, they needed a complete branding solution. In this project, my role spanned brand identity, packaging design, web design, and store and collateral design — art directing and designing the entire visual system to create a cohesive, distinctive brand experience that reflects Coco Safar’s refined yet approachable personality.
Role: Art direction, branding, packaging, interior design, website design. 
