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Client: Coco Safar
Project: Coco Safar is a boutique café and pâtisserie with locations in NYC and Cape Town. Before opening their first location, they needed a complete branding solution. In this project, my role spanned brand identity, packaging design, web design, and store and collateral design — art directing and designing the entire visual system to create a cohesive, distinctive brand experience that reflects Coco Safar’s refined yet approachable personality.
Role: Art direction, branding, packaging, interior design, website design.
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Human by Design!
My subbmision for @contra x @envato challenge.
Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.
Anyone can pull assets from a huge library. Making them feel like one place, that's human.
Built with Envato assets:
Shadow overlays,
AI-generations,
Mockups
Icons,
Music.
Process breakup in the comments! 🧠
Looks really good 👍
🚀 Design Challenge — Which Concept Wins? 👀
I've been exploring two different directions for a premium dental clinic website, both designed from scratch with a focus on modern UI, clean UX, and strong visual storytelling.
🦷 Concept A
✨ Bold editorial layout
✨ Minimal luxury aesthetic
✨ Large typography
✨ Premium 3D visuals
✨ High contrast & cinematic feel
VS.
🦷 Concept B
🌿 Bright and elegant
✨ Spacious composition
✨ Softer premium look
✨ Modern cards & subtle glass effects
✨ Clean, approachable experience
Both concepts are aimed at creating trust while feeling distinctive—not like another generic medical website.
👇 Which one would you choose and why?
A or B?
Your feedback will help shape the final direction. 💜
4 voted
27%
11 voted
73%
15 votes
Closed
Concept A's dark cinematic mode feels premium but might read as a little intimidating for a dental site, patients usually want reassurance over drama. Was this tested with actual patient personas or is it more of a portfolio exploration?
One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, packaging, poster, video using Envato's gen AI tools. It's a surprisingly solid all-in-one kit for image and video generation.
My Workflow
- Sketched the logo on paper first, pulling inspiration from Envato's geometric patterns, I go for a monochromatic, warm, geometric logo.
- Built the final logo in Illustrator, then handed it to AI with clear sketches and direction.
- Used AI to rapid-generate mockups across t-shirts, packaging, and posters.
- Iterated through a brand animation, testing multiple storyboard approaches before landing on the final version.
- Generate music via Envato AI then edit in After Effects.
My Human by Design Moment
My first animation storyboard for the logo was low-fidelity, so the AI output felt random. I assumed the fix was more detail, so I redid it with the final logo and tighter instructions. AI overcorrected. It added motion and elements I never asked for, and the result was more confusing, not less.
I made a different call. Instead of adding more, I stripped the storyboard down to just two frames: a start and an end. No extra instruction for AI to misread, no room for it to improvise.
Designers has design in mind, our goal is to visualise that vision. AI helps along the way, but only when I gave it clarity. Simpler instruction with examples what finally got a clean, consistent animation out of it, one I could adapt across other bagel without starting over.
Curious on how other make the AI works?
Youtube: https://youtu.be/-HQX598KRK0
AI VIsual DesignerAnimationBrand DesignAdobe After EffectsAdobe IllustratorEnvatoenvatochallengeaivisualdesigner
I love the color palette and grading of the photos too! They look so good!