Projects using Adobe Photoshop in BandungProjects using Adobe Photoshop in BandungSAINT DASQ
Creative Direction & AI Visual Production
Description:
SAINT DASQ is a self-initiated brand concept developed by Pararealm Studios to demonstrate full creative direction and AI visual production capability for a contemporary luxury watch brand. The project imagines the complete launch identity for a debut collection of five rectangular timepieces, each defined by a different natural material dial, from Labradorite and Pietersite to Moldavite and Mother of Pearl.
The process began with a full brand and product analysis, translating the physical character of each material, its texture, color behavior, and light response, into a consistent visual grammar. From there, Pararealm Studios developed a custom AI production system covering product photography, lifestyle imagery, and campaign portraiture, all generated to match real photographic lighting logic, proportion, and material accuracy rather than a generic AI look.
Deliverables included individual product shots for all five variants, styled lifestyle photography featuring diverse model casting to reflect the brand's international positioning, and a full campaign composite bringing the collection together under the line "Time, in its element." Every image was directed to hold up against real studio photography standards, giving the concept a launch-ready visual library without a physical shoot.
Self-Initiated Brand Concept
Role: Creative Direction, AI Visual Direction, Prompt Engineering, Image Production This project involved developing e-books for educational and public awareness purposes, including social issues, community empowerment, and institutional programs.
I supported the process from content coordination, structuring, and visual alignment to final delivery, ensuring the e-book was clear, accessible, and aligned with the intended audience and objectives. The e-books were used as learning materials, digital publications, and campaign resources. 
