POTATO HEAD : RESTAURANT AND ROOFTOP BAR DESIGN SUPPORT

Potato Head, live by the mantra "Good Times, Do Good." It's not just something we say to make us feel better. We truly believe that doing good can be and is a blast.

Located in Seminyak, Bali, Potato Head has carefully carved out a creative village; here, there’s acute attention to design detail with Brutalist architecture that sits alongside peaceful green spaces. I played a pivotal role in the creative vision and execution of two distinctive sub-brands within the renowned Potato Head establishment: TANAMAN Plant-Based Restaurant" and SUNSET PARK Rooftop Bar.

Serving as both an art director and graphic designer, my responsibilities encompassed a wide array of tasks, including brand concept development, environmental graphic design, and direction and supervision of photoshoots.

The Next Project is TANAMAN Plant-Based Restaurant Tanaman at the all-new Desa Potato Head melds plant-based Indonesian cooking with a design worthy of a sci-fi set in a dining experience that’s good for the body and the planet. Inspired by the duality of Balinese culture, a plant-based dinner pairs best with an ultra-modern setting. Tanaman is full of surprises.

Within this dynamic environment, I leveraged my expertise to infuse the sub-brands with visual storytelling that resonated with the ethos of Potato Head. From conceptualizing immersive dining experiences at TANAMAN to crafting captivating visuals for SUNSET PARK, my work aimed to elevate the overall ambiance while staying true to the brand's ethos of creativity and sustainability. Through meticulous attention to detail and a passion for design, I played a key role in shaping memorable moments for guests and reinforcing Potato Head's status as a pioneer in both hospitality and social consciousness.