Digital Media Strategist & Marketing Analytics Lead | Custom
Digital Media Strategist & Marketing Analytics Lead | Custom
Hello all!
Assembling a few sample performance and analytics dashboards, using randomized dummy data to keep client info private, to refine how reporting gets presented to design and brand partners.
When working on brand, web, or UI/UX projects, what metrics or visual insights do you actually find valuable in a report? Are you looking to see how visual changes impact user engagement and conversion paths, or do you prefer high-level ROI summaries to show clients the impact of your work?
Always open to connecting with designers, agencies, and growth strategists looking to partner on the performance and reporting side of client accounts.
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Sample Youtube Analytics Dashboard
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A sample Google Ads report I created.
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This is a sample GA4 Website overview dashboard I created.
Project Controls | Scheduling, Cost Control & Data Analytics
Project Controls | Scheduling, Cost Control & Data Analytics
Custom Excel dashboard designed to track operational performance, project volume, and revenue trends.
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A spreadsheet system designed to clean and standardize raw business data, transforming inconsistent records into structured datasets suitable for reporting and analysis.
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A custom Excel project management system designed to track tasks, deadlines, and project progress.
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Custom spreadsheet system designed to track sales opportunities from initial lead through project completion. Includes deal stage tracking, revenue forecasting, and pipeline performance metrics.
Radio/Rtown is a community-rooted live broadcast and sound-curation project working out of Reynoldstown, southeast Atlanta. The brand had to feel like a flyer stapled to a telephone pole and a transmission from somewhere far away — at the same time.
I designed it end-to-end: wordmark, color, type, the broadcast site, the social and event-poster system, and the on-air motion package. But the design is in service of something larger — a space for neighbors to gather, participate, and discover. To submit a sound. To make a request. To hear something they wouldn't have found on their own, and maybe point me toward something I wouldn't have either.
The work isn't about being clever. It's about being findable — readable across a parking lot, clear at 320px, the same voice on a sticker, a website, and a stream. A system built to hold a conversation.