This dashboard provides a comprehensive view of global B2B sales pipeline performance, enabling organizations to monitor deal progress, evaluate pipeline risk, and forecast future revenue. Built using Power BI, the solution transforms complex sales data into actionable insights for executives, sales managers, and business strategists.
Technical Implementation:
1. Power BI dashboard development
2. Advanced DAX measures for pipeline KPIs
3. Star schema data modeling
4. Interactive filters and drill-down analysis
5. Executive-level dashboard design optimized for decision makers
The Sales Segment Analysis Dashboard provides a detailed overview of sales performance across different customer segments, geographic regions, and time periods. Built using Power BI, this dashboard enables business leaders and sales teams to monitor revenue distribution, analyze customer segments, and identify high-performing markets.
Key KPIs Tracked:
✔ Consumer Sales – Total revenue generated from individual customers
✔ Corporate Sales – Revenue from enterprise and corporate clients
✔ Home Office Sales – Sales generated from home office customers
✔ Small Business Sales – Performance of small business customer segment
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The Financial Performance Dashboard provides a comprehensive overview of an organization’s financial health by tracking revenue, expenses, profitability, and key financial indicators. Built using Power BI, this dashboard enables finance teams and decision-makers to monitor performance, identify trends, and make data-driven strategic decisions.
A landing page concept for Norrell Studio, a fictional architecture and interior design practice working between London and New York.
The goal was to let the architecture speak first. The layout uses a strict editorial grid, generous white space, and full-bleed photography, with a single red accent guiding the eye to key actions. Bold type and numbered sections give the page a calm, structured rhythm, much like a well-planned building.
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Poddo is a live podcast experience designed to make listening more social, interactive, and personal. The project explores the complete journey, from onboarding and discovery to live rooms, real-time chat, playback, and host tools for going live. Through user research, journey mapping, usability testing, and iterative UX design, the experience was shaped around three core principles: connection, simplicity, and control. The result is a streamlined product that turns one-way listening into a shared conversation between creators and their audience.
Check it out (https://contra.com/p/BAvlPgY2-poddo-interactive-live-podcast-experience)
The hidden value of monthly bookkeeping
Monthly bookkeeping is more than recording transactions. It's financial control. 📚
When your books are updated consistently, you can:
✅ Track income and expenses.
✅ Identify unusual transactions earlier.
✅ Monitor outstanding customer invoices.
✅ Reconcile bank balances.
✅ Prepare more reliable financial reports.
✅ Spend less time searching for financial documents.
When bookkeeping is delayed for months, even simple questions can become difficult to answer.
How much did we spend last month?
Which customers still owe us money?
Are our expenses increasing?
These answers should not require guesswork.
I provide accounting support to help businesses maintain organized records and gain better visibility into their finances.
📩 Message me if you're looking for dependable bookkeeping and accounting support.
#MonthlyBookkeeping #AccountingSupport #FinancialControl #SmallBusinessAccounting
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Series 1: Things I Notice as an Accountant
Episode 3: What an old unreconciled balance can tell you. 📊
An unreconciled balance sitting in your books for months?
It might look like a small issue.
But as an accountant, I see it as a reason to investigate. 👀
Because an old unreconciled balance can tell you more than you think.
Here are 5 things I look for:
🔹 1. A payment that was never recorded
The money left the bank, but the transaction never made it into the accounting software.
🔹 2. A duplicate entry
The same expense or payment was recorded twice, making the balance inaccurate.
🔹 3. An invoice that was never settled
A customer payment or supplier transaction may have been incorrectly matched or left outstanding.
🔹 4. A transaction posted to the wrong account
The amount might be correct, but it's sitting in the wrong place.
🔹 5. An error carried forward month after month
Sometimes, an old difference is simply ignored during each reconciliation, allowing the problem to continue.
Here's what concerns me most:
When an unreconciled balance keeps rolling forward, it can make the financial reports look correct at first glance while hiding errors underneath.
And the longer it stays unresolved, the harder it can become to trace the original transaction.
My approach?
I don't just try to make the balance match.
I investigate the difference, trace it back to the source, and make sure the correction is supported by evidence.
Because reconciliation isn't just about matching numbers. It's about knowing your numbers can be trusted. ✅
💬 Question for business owners and fellow accountants:
Do you clear old unreconciled balances as soon as you find them, or do they sometimes get carried forward to the next month?
#Accounting #Bookkeeping #BankReconciliation #FinancialReporting #SmallBusiness
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Creative business owners: Is your accounting helping you grow, or just helping you meet deadlines?
If you run a design studio, creative agency, or marketing business, you know that growth means more than landing new clients and delivering great work.
It’s also about knowing whether your business is actually making money.
You might have a full client roster, exciting projects, and growing revenue — but do you know which clients are most profitable? Whether your pricing covers your true costs? Or how much you can afford to invest in your next big move?
As an accountant, I believe your numbers should do more than keep you compliant. They should help you make smarter business decisions.
Here’s what good financial management can help you do:
📊 Understand your profitability — Know which services, projects, and clients are generating real returns.
💰 Price your services with confidence — Make sure your rates reflect your costs, time, and business goals.
📈 Manage cash flow — Plan for quieter months, cover operating expenses, and avoid unnecessary financial stress.
🎯 Make better growth decisions — Know when you can hire, invest in marketing, upgrade your tools, or expand your studio.
Because a busy agency isn’t always a profitable one. And more revenue doesn’t automatically mean more money in your pocket.
Your creativity builds the business. Your financial clarity helps you grow it.
If you run a design studio, creative business, or marketing agency and want to move beyond simply keeping your accounts up to date, let’s talk.
I’d love to help you turn your numbers into a tool for growth — not just another deadline to meet.
#CreativeBusiness #MarketingAgency #DesignStudio #AccountingForBusiness #BusinessGrowth #FinancialClarity
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I worked with a small business that needed a clearer picture of its profitability.
The challenge wasn't just recording transactions. It was making sure purchases, direct costs, and operating expenses were classified correctly.
When cost of sales isn't calculated accurately, gross profit can be misleading — and business owners may make pricing and purchasing decisions without knowing their true margins.
Here's what I focused on:
✅ Reviewing purchase transactions and cost classifications
✅ Separating direct costs from operating expenses
✅ Checking inventory and cost of goods sold, where applicable
✅ Improving the accuracy of gross profit reporting
✅ Making financial reports easier to understand and use
The biggest takeaway?
Revenue tells you how much you sold. Cost of sales helps you understand what those sales actually cost your business.
Accurate bookkeeping isn't just about keeping records up to date. It's about giving business owners numbers they can confidently use to make decisions.
If you're a small business owner struggling to understand your cost of sales or gross profit, let's connect.
I can help you turn confusing financial records into clear, meaningful reports.
#Bookkeeping #Accounting #CostOfSales #FinancialReporting #SmallBusiness
Professional Accountant | Bookkeeping, Financial Reporting
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Professional Accountant | Bookkeeping, Financial Reporting
Created a professional investor pitch deck for a customizable bedding business. I combined clean design, structured storytelling, and financial insight to communicate the company’s mission, market opportunity, traction, business model, customer profiles, and financial KPIs.
The deck includes premium slide layouts, branded color themes, clear charts, and subtle animations optimized for live presentations. Perfect for investor meetings, fundraising, and strategic presentations.
Below is the full project link
https://github.com/adetonayusuf/pitch-deck-for-a-start-up/tree/main
#pitchdecks #powerpoint #presentation #anythingappchallenge #rivechallenge #contraeverywhere
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Dynamic Financial Statements with Excel Cube Formulas
I've released an analytics-engineering project demonstrating how to build fully customizable financial reports (I/S, B/S, C/F) using Excel Cube Formulas linked to a Power Pivot data model.
Core Value: Provides finance teams with unrestricted report formatting (solving the Pivot Table layout problem) while ensuring data integrity through a DAX-powered model. The entire report is dynamic, automatically updating for year-to-year comparisons.
Stack: Power Query, Power Pivot, DAX, Excel Cube Formulas.
View the code and detailed explanation: [https://github.com/adetonayusuf/Financial_Statement_with_Cube_Formula]
What's your favorite advanced Excel trick?
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Just completed my end-to-end data engineering project: Customer Weather Demand Analysis
This project demonstrates a full data pipeline, from multi-source data ingestion (customer dumps & real-time weather APIs) to business intelligence. I used Python and Terraform to provision and orchestrate Google Cloud Platform (GCP) resources, transformed the data in Snowflake following a Medallion Architecture, and built a suite of dashboards in Power BI to deliver key insights on how weather impacts customer demand.
Check out the full project code and detailed README on
GitHub: https://github.com/adetonayusuf/maxi_sale_forecast