Freelancers using Circle in Adelaide
Freelancers using Circle in Adelaide
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Vlad Kutepov
Adelaide SA 5000, Australia
Web Design, Product Design, Visual Design
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Web Design, Product Design, Visual Design
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An executive with 20 years in the junk removal industry reached out to me with a vision for something his sector had never had before. Robert G. Allen, MBA (https://www.linkedin.com/in/robertgallen/) had started with one truck in Phoenix. Two decades later, he could see a gap: independent junk removal operators had no dedicated professional community. No shared body of knowledge. No structured path toward higher standards. The industry had plenty of individual talent, but no central place where that talent could connect, learn from each other, and raise the bar together. Robert had a strong vision what this place should be. A professional alliance where operators could share best practices via live events and replays, access structured resources, and work toward excellence as a community. He had the vision and the domain knowledge. What Robert needed was a reliable designer proficient in Kajabi (https://kajabi.com/), delivering coaching platforms and integration solutions that work at scale. That is how the AIJRP project started. https://www.aijrp.com/ Over the next few posts, I will walk through how we built it: from the first call, through brand identity, a major community pivot, custom directory development, and a live launch with founding members. If you have ever wondered what it looks like working with a digital product practitioner on a project of this scope, this series is for you.
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Kajabi Training Portal, Community and Website Design for AIJRP
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Masterclasses Streaming / Jun 2026 / Design and Engineering
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Dr Sophia AI went live with its new website in July and I had the pleasure of taking the project through the full design and build process. I worked closely with the client through discovery phase, starting with market and user research before moving into information architecture and wireframing. We identified six buyer groups, each with a different set of priorities and questions to answer before booking a demo. That discovery work gave us a clearer view of what each audience needed to understand and helped align expectations across the project. Because the site was prepared for a marketing campaign, the visual system needed to feel memorable as well as credible. I combined familiar corporate patterns with considered motion and clear product communication, keeping every page connected to the same demo pathway. It was a rewarding build to take from early thinking through to launch, and the current average engagement time of 1 minute 30 seconds is a positive early signal. For this project I delivered research, UX strategy, information architecture, responsive design, motion and implementation together as one connected delivery. I should post a proper portfolio piece soon, in the meantime wanted to celebrate it here with you 🎉
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